Should You Move Your Website? 4 Reasons You Shouldn’t

Why It May Be a Bad Idea to Move Your Website

One of the most common questions that business owners have is whether or not to move their website from one hosting platform to another. In general, though, people should avoid moving their site and opt for website maintenance services first. If that fails, then probably, hiring a firm with expertise in moving websites is the next best move. 

Thus, it's essential to weigh out all of the pros and cons before making a final decision to transfer one’s site. It's because web hosting is a long-term commitment, and changing that can be not easy. Aside from this, moving your websites’ address can cause other effects on your business. They include:

  • Content not being indexed by search engines or social media sites and;
  • Other websites’ loss inbound links can be detrimental to your website's ranking on SERPs.

Still, if these aren't enough, here are five other reasons not to move your website.

1) It Can Cause Downtime At Your Existing Address

If someone has an established website domain name with content already published under it, they would need someone on the other end to manage it if they were to move to a different address.

If not, there will be downtime at their old and new domain name until both are up and running in tandem.

2. It Can Be More Expensive

Another thing that comes with a new site address is the expenses! It's because

  • You may not need all of the features on a new platform and will likely end up paying for things unnecessarily.
  • You will need to run both sites for a while to ensure that everything is working correctly. The change in the content management system will mean a lot more work for you and your team. It means more work, which costs you money.
  • It can be difficult (and expensive) to maintain two sites, even if you are not actively posting content on both platforms. In addition, if one platform is drastically more popular than the other, it can cost you money in advertising, too.

3. You May Lose Some Or All Your Content

Many risks may be involved in a website transition process. One is you may not be able to replicate your current site's success on the new platform. It may primarily be a result of the new platform's lack of familiarity with your existing audience.

You might lose some or all of your content in the process too! It can happen if you use specific platforms to host your blog. You might lose all the posts, pages, and images on the old site if you move away from this platform. It will mean that your Google rankings will also change, and it may harm the SEO value of your site if you move to a different domain.

4. You Might Lose A Lot Of  Followers And Revenue

Customers may not find you once they search for your brand, which will cost you revenue. They might get frustrated and not trust you because they can't find the information or products they were looking for.

Still In Doubt?

Before jumping on the board of migrating your website, you should check with the experts to see what they think about it.

If you are confident that the move will boost your site's performance, do not worry too much about these cons. Also, get a reliable agency to assist you with transferring your website to another platform. It may be worth the risk, after all!

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