Why Is SEO Important In Digital Marketing?
Worried that your website isn't getting enough traffic? But also can't afford paid advertising? Curious about learning the natural way of attracting traffic? Poor-quality websites are one of the many but crucial reasons you’re probably not attracting traffic. We’ve managed to become the best web design agency using the methods below.
This makes your business on the losing end of the competition. If you hired a website developer but forgot to mention to have your website SEO-optimized, then perhaps that might explain everything. It’s like opening your business on the first day but forgot to put up a sign. 
What Is SEO?
SEO is an acronym that stands for Search Engine Optimization. Search Engine Land gives an excellent definition:
“It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines”
SEO actually has a brother called Search Engine Marketing (SEM). SEM incorporates the same principles of SEO but the key difference is that SEM incorporates paid methods of advertising. Here’s a list of the reasons why SEO is inherently vital to the success of any digital marketing strategy.
SEO In Digital Marketing
Any business owner wants to maximize marketing return-on-investment (ROI). SEO is inherently is free, but it does take a lot of work.
- Uses strong keywords including target as well as related keywords
- Incorporates meta tags correctly
- The website consists of strong and attractive content
- The website has citations from other online platforms
- Impeccable page design and load times
If it that sounds overwhelming, or you’re worried about executing your SEO strategy improperly then consider hiring a web developer and/or a digital marketing firm to do it for you. Naturally, hiring a professional to have your website SEO-optimized is going to cost you a fair amount. However, don’t be alarmed, since the investment you put in hiring a professional will usually result in a handsome return-on-investment in the long run.
SEO As A Content Booster
Since it naturally involves making and sharing strong and attractive web content, think of it as a learning process for you as a website owner. It demands you to optimize your web content that your audience desires to see. With some practice, it improves your content-creation ability.
Besides content creation, a properly executed SEO strategy also demands that your website has an attractive visual design and user-friendly navigation features which naturally improves your website’s ranking by keeping your visitors engaged. Your targeted audience is more likely to browse deeper and return to a website that is visually appealing and easier to navigate.
SEO Gives You A Sustainable Return On Investment
If implemented and designed correctly, the effort that you invested in your SEO strategy can naturally reap a return on investment via user traffic & audience retention for years to come. Unlike SEM which attracts an audience through paid advertising, SEO has a stronger chance of generating natural audience loyalty.
Instead of your audience coming to your website because of an ad, a good SEO strategy will often result in them coming back to your website because of its quality. Over time, your website will naturally increase in its search engine rankings and might even become one of the top results of its respective search results.
