Get More Clients By Showcasing Your Website
A fitness website can be a great place to showcase your accomplishments. If you're looking for work as a personal trainer, potential employers must know your achievements in the fitness industry.
But the question is, how can you and your website do this?
Your Website Should Contain Certifications, Publications, And Other Achievements
Your client's perception of you and your business is more important than ever, and they may be looking for fitness credentials to verify your expertise. They will be looking at things like what certifications your gym has, memberships, and other achievements. If this is true, then why not show off those accomplishments?
Also, why not include your fitness trainers’ credentials, including awards and certifications from reputable organizations like the American College of Sports Medicine (ACSM)? These and their achievements may help you land more clients.
You have a fitness website because you want to reach out and impact as many people as possible with your business! You don't want it just to sit there gathering dust, so make sure that your content and achievements are fresh & up-to-date each time someone visits it.
Include Testimonials From Previous Clients And Photos Of Body Transformations
You may request your client's permission to use their testimonials and body transformation photos on your website. Not only can they impact your business credibility, but they are also vital as they will help improve your website's SEO ranking.
Aside from that, images can be powerful motivators and change-makers. They may encourage and convince more people to sign-up for your fitness offerings and programs. Whether it be a free yoga class or a paid group class, showing that they can transform their bodies can get them moving to exercise and grab your next offering.
Some fitness websites provide testimonials for previous clients. Some allow users to upload before and after pictures to show the progress they achieved with your help! Statistics on weight loss, healthy habits practiced (e.g., reducing alcohol consumption), and fitness gains all speak to the health benefits of your service. Still, it's much more powerful when someone can say, “I did this!”
Why Do Clients Want To See Your Achievements
People who are visiting your fitness website want to know that you can do what you preach. It's a powerful testimonial for them when they see others who have been transformed by the healthy lifestyle and exercise regimen you introduce on your site.
It also helps people feel more confident in trying new things themselves. It's because it shows that even if they don't do everything perfectly, they can still get results! If you don't have any transformations to show off yet, then client testimonials or before & after pictures are just as powerful.
This result shows your client the positive effects of their fitness program. It motivates them in a way that statistics alone can't.
