How To Start Your Digital Marketing Journey

Digital Marketing Resources For Beginners

Digital marketing is a broad field that covers everything from customer acquisition to advertising, branding, customer service, and customer loyalty. Its results are traceable and measurable in a way that non-digital marketing advertising cannot provide. A digital advertising campaign works because it is easy to set up, operate and monitor.

With these benefits, it’s no wonder that many are trying to take their shot in the industry. If you’re one of those starting and are looking for ways to learn about digital marketing, here are some ways to find the right resources to aid you in your journey.

1. Get Into Books

While more experienced digital marketers will love the in-depth analytics and articles on Google algorithms and more, those just starting out in this industry will appreciate the Beginner's Guide to SEO. If you are a marketing novice, reading a digital marketing book can help you boost your career. 

Another excellent book to start with is the Ultimate Guide to Digital Marketing. It does not present the hype but covers almost every aspect necessary to enter the digital marketing profession. It also covers everything —from the basics to the most critical elements of the industry and nearly everything in between. Another book is Digital Marketing for Dummies, including social media marketing, influencer and content marketing, and the newly discovered ways to use them. 

You can also take a look at 5Ds of Digital Marketing. This guide is written for the absolute beginner without the necessary digital experience. When you start your digital marketing journey, this is an excellent choice for you.

If you think that hardbound books aren’t for you, you can always choose from various free eBooks offered by the eMarketing Institute. These include the Digital Marketing Guide, Digital Strategy Guide, and Digital Media Management Guide, to name a few. EdX also offers free digital marketing courses in the form of e-books and online courses. 

2. Try Online Courses And Get Certifications

If you have no idea how to market your business online or just starting out, marketing courses are a great way to strengthen your digital marketing skills. An entire course or certification in digital marketing will help you become a competent digital marketer and equip you with the knowledge you need to get started. These courses in digital marketing are highly recommended if you are looking for an online program that covers a wide range of topics such as SEO, content marketing, and more. 

There are many online learning platforms to get started on your digital marketing journey. Hubspot's Digital Marketing Course is an excellent resource for anyone who is just starting out in digital marketing or expanding their education into other areas of digital marketing. You will learn new skills and develop knowledge that will help you in your digital marketing work. It’s only one of the best online marketing courses on the Internet, so make sure you can try them out and get started. 

Many digital marketing tutorials are a series of steps and processes that allow you to achieve your digital marketing goals. These are great resources to make your campaign a success, whether you choose SEO, content marketing, PPC, or more. 

3. Learn From the Experts

Another great resource to help you with your digital marketing career is to learn from the experts. They will help you understand the basic concepts of digital marketing and start implementing digital marketing measures in your business. They can also give you the confidence to expand your skills as a marketer, no matter where you start. Even if you are not a beginner in this field, you can still learn from the best digital marketers and traditional marketing experts. 

Famous marketers like Gary Vaynerchuk offer a great introduction to how powerful content marketing is and how it can be improved through the digital marketing approach.  Kim Garst can also help you understand social media marketing better if you follow her blog. 


There are many ways to help you get started as a new digital marketer. Once you understand and apply basic marketing concepts, learning digital marketing in a comprehensive way will be easy for you.

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