Content Is King: Keep It Fresh And Relevant For Your Customers
Customers are visiting websites to find answers or information they need, which is what good website content provides. And that's why customers are more likely to go for websites that already have the accurate information they need.
One of the biggest mistakes you can make as a business owner is posting outdated content on your website. This does not only mean that the information might be false after some time, but it also means that search engine crawlers will have difficulties crawling and indexing pages with obsolete content.
Below are some of the reasons why updated website contents are important.
Your Site Will Be Less Competitive
When you publish an article on your site, it is expected that you will keep the information as up-to-date as possible. This means that if someone finds obsolete content, customers might not revisit your website because they don't know how current the information you post is. This will affect the number of visitors that your site receives.
When you update your website, the information on it becomes fresh. It means that people are more likely to share its content on their social media profiles because they find it useful. If you post outdated content, you might not get as many shares. Fresh contents also give third-party sites a reason to link to your website, further increasing its rankings on search engine sites.
Search Engines Prefer Updated Contents
Google is now using artificial intelligence to crawl the internet and find information to index for their databases. When they come across outdated content, it takes them longer to crawl your website, making it less competitive than other sites with fresh content.
Your Site Might Be Penalized Or Deindexed
If search engine crawlers come across pages with obsolete information, your site might be penalized or even deindexed from their databases. Because of this, visitors will have a hard time finding your website when trying to look for the products and services you offer.
It is not enough that you post fresh and useful content on your website now and then. Your information needs to be kept as up-to-date as possible so you can enjoy the organic traffic that only search engine crawlers can provide.
Google Loves Updated Content Because It Is More Relevant To Users
With the increasing number of businesses going digital, the competition for rankings has become stiffer than ever. That's why google finds a way to crawl the site to check whether there's relevant and fresh content.
When you publish an article on your website, Google spiders can easily index it so that users can find it when they type something related into the search bar. Fresh contents are indexed more efficiently, and they provide a way for users to find your site.
Bottomline
If you want your business to succeed online, you must update content on your website. This does not only give readers information about what you have been up to lately, but it also helps search engines index your content so that a wider audience can find it.
