Using Facebook To Successfully Market Yourself

How To Create Facebook Ad Heads That Work

If you’re like one of the other 2.5 billion people who use it every day, you’ve probably spent at least some time on Facebook recently. And if you’re like most people, you’ve probably come across a Facebook ad or two. Or fifty. A lot of companies have been using Facebook for their digital marketing efforts.

Among those – which ads did you actually click on?

If you said “none,” then congratulations. You have a lot more willpower than the majority of users. However, I’m going to guess you’ve at least clicked on a couple, whether it was because you saw something genuinely intriguing or out of idle curiosity. 

With a user base that large, Facebook ads are practically a necessity for businesses investing in their digital marketing. But that also means there are a lot of people advertising on the platform – over three million, to be precise. 

So let’s go back to the previous question – “Which ads did you click on?” From visuals to descriptions, Facebook advertising has a lot of moving parts that can be used to get someone’s attention and get their attention. But no part of an ad is more important than the headline. 

Motivate Your Audience

If you want people to click, you need to give them a reason to click. People aren’t going to take a break from their mindless scrolling if you don’t give them a little bit of a push. Some good examples are sales, price slashes, bundle deals, special limited-time offers.

Remove Clutter

Keep your headlines short and simple. Stats show that five to seven words are optimal. Pack a strong message into just a few words and you’ll be well on your way to crafting a headline that would make your users take a second look.

Other Things To Consider

It would be impossible to go over every single thing you can do to optimize your Facebook advertising efforts in just a blog post. But here are a few more things you can try:

  • Ask a question. “Looking to save a few bucks on Christmas gifts?” (Many people sure are!)
  • Start with a number. “10 Things Every Writer Should Know”. (Here’s a quick tip – stats show 10 is the best number to use).
  • Use emotional words. “10 Startling Facts About Dolphins”. (I need to know those startling facts now.)
  • Give a command. “Click Here For Great Deals”. (Just be sure the other elements of your ad give people a reason to do what you tell them.)
  • Make people curious. “Learn the Secrets of Social Media Marketing”. (Hmmm. I just need to know those secrets.

There are a lot of things to think about if you want your Facebook advertising to succeed. However, a great headline is the perfect starting point. Contact us now if you want the best services around. 

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