Growing Your Business Through User Experience
There are many reasons why people love specific websites. Some are enticed by your web design pdx colorful designs, and well-planned layout. Others seem to never get enough with the type of content they offer. For e-commerce websites, on the other hand, it looks like the add-to-cart button is always strategically located in a spot where customers can’t help but click on it. Though reasons differ from one person to another, all of them go back to the impact of having a great user experience.
What Is User Experience
User experience or UX is specific to how a website feels to a browsing visitor. It shouldn’t be confused with customer experience as many website users don’t turn out to be the consumers of their products. This is especially true if the purchasing of goods is done to sell them to consumers, such as B2B e-commerce sites. This can also be explained when you buy an item for a loved one or gifting purposes.
Why Should Your Website Prioritize UX
There are many reasons why your business and developers should prioritize user experience. Here are the top three reasons why you should get started in improving your website’s UX.
1. Keep Customer Engagement
Nowadays, it seems like having a well-known brand, or an established business won’t cut it anymore. What you need is a website that users will have fun interacting with.
To do this, there are many things that you could start working on. You could work on improving your website’s design, its content, and even its technical aspects.
You could improve your website’s design by playing around with its colors, images, typography, and even its layout. You might want to come up with a color palette made of appropriate primary and accent colors that represent your brand’s personality for the colors. Utilizing images, particularly if your website posts DIY articles, could provide visual references that your users can refer to. Knowing the limitations of your font and typography and the appropriateness of your web design layout result in a hassle-free experience for your viewers and visitors.
These are only practices you can use for improved UX design, and there are many more that’s waiting for you to get discovered.
2. Reach Your Monthly Conversion Rates
Besides keeping your customers engaged, another benefit of a UX-focused website design ensures that you’ll get your targeted conversion rates.
For e-commerce websites, you can do this by providing an easily navigable board of products and services, plus an easy-to-locate check-out button. This doesn’t only give an instant great impression on your business. It can also share your customers a perception that your subsequent purchases with them are going to be a breeze, too.
Working on the technical aspect of your website can also boost your conversion. This is best illustrated when your website can provide a sense of security to your consumers. It’s because consumers don’t like to put in their personal information and bank details when the site isn’t secured. You can have this taken care of by having your web host server provide your site an SSL certification.
Ensuring your site has a fast loading speed also removes the possibility that they’ll click away to another website. Considering areas such as a simple user interface, accessibility, and honest user feedback can also help get this done.
3. Increase Brand Loyalty
By combining the effective use of design elements, navigability, and responsiveness, there’s a high likelihood that your customers would repeat their product transactions with you. This is what it means to be consistent. If you continue adopting these practices, you could win your customers’ trust and ultimately transform a random visitor into a brand ambassador.
Get Started With A User Experience That’s Second To None
The limitations of how many people would come to visit your website and repeat transactions with you are within your control. By providing great UX, you'll be able to achieve all your business goals. You’ll be able to keep your customer engaged and transform them into loyal ones. Ultimately, this leads to boosting your conversion rates and your brand’s sustainability.
Whatever your goals are, great results will lie in meeting your design team's dedication and their single-minded focus on providing superb user experiences.
