How Videos Can Boost Digital Marketing Campaigns
A staggering half of the total amount of mobile content viewed is videos. Mobile users are now habitually relying on videos as part of their mobile content consumption habits. Videos are one of the most versatile and effective marketing tools a small business can utilize. In another angle, you can absolutely use SEO for digital marketing in this context. Thumbnails and the way you tailor the rest of the page for your videos are all SEO-friendly practices.
Mobile users want fast, informative, and concise videos that outline all of the necessary relevant information. Video marketing is more than just uploading snappy and thought-provoking videos. Online audiences, particularly in social media platforms, enjoy videos in a very specific way that small businesses need to understand in order to create attention-grabbing videos.
Know Your Video Marketing Goal
Do you want to feature educational videos? Informative advertisements? Do you even want to include entertaining and humoristic videos? Remember that in whichever video subject you choose to make, they should all be relevant to your overall business strategy. Speaking of business strategies, also find out which audience do you want to reach out to? Since videos are a powerful marketing tool, it allows you to also tap into new audiences rather than your specific audience type. It’s a gamble but its success depends on your execution. Nevertheless, no matter what the purpose of your video, the golden video marketing goal is to always make sure to keep them short. Your audience wants fast facts delivered in an efficient and concise manner.
Categorize Your Videos
After finalizing what videos you want to create, categorize them according to their content. Persuasive videos are ones with a specific objective. Decide which videos are meant for product or service promotion, PR campaigns, infographics, and so on.. A business naturally consists of many functions and departments. Each requires different needs in regards to video marketing. Your business’s PR campaign won’t necessarily benefit from a product promotional video. By categorizing your video content, you can further streamline your video marketing strategy and address specific goals that need to be attended.
Show Real Faces
Injecting a human element to your videos is just as important as promoting your products and services. An effective PR strategy is to show customer testimonials and interviews that’ll enhance your business’s image even further. Your audience is composed of curious but cautious beings. They want to hear it first-hand from actual organic human beings and their experience in dealing with your business.
Choose The Right Platform
Sharing videos is not limited to your website. You have a variety of social media programs to utilize such as Facebook, Twitter, Youtube, Instagram, & Snapchat. However, don’t approach each platform with a one-size-fits-all video marketing strategy. Each platform has its own unique role in video marketing. For example, take advantage of Facebook’s Live video feature as a way of personally engaging with your audience and providing real-time answers, upload longer videos on Youtube, share high-quality photos of your products or promotional digital posters on Instagram.
Hire A Professional
Video marketing, even though it sounds fun, is a daunting challenge. No one ever said you should execute your video marketing strategy alone. Hire a professional digital marketer and develop a strong video marketing strategy that both of you can agree on. Aside from digital marketers, not every business owner has the skills, technology, and software to develop quality videos. Contract the services of a professional video production or even animation company as they have the proper resources and skills in developing top-notch marketing videos.
