Importance Of Website Appearance

Website Design Can Make Or Break Your Business

The importance of website appearance is to make an impact on potential clients and customers, especially if you are a startup. With the competition always increasing people will quickly dismiss your business over something as small as bad design.

Design is one of, if not the greatest factors in establishing a good website. A good design will catch the eye of any visitor and make them want to stay for longer periods of time. Though the design may be the greatest factor in gaining visitors it doesn't end there. Good content is also crucial in keeping your visitors interested and returning to the site.

If people are not seeing what they want from your website they will simply find a different one that does meet their needs. It has been said that the average person only focuses on about 20% of their entire surroundings and it is the same with websites. People simply do not have the time or desire to look around and read everything on a site.

Why People Move On From Your Site

In the first few seconds of looking at a website, visitors make judgments about it and decide if they want to stay or leave. There are many factors that influence those decisions, including how well the site is designed and how much content is on the page. If visitors get too few results when searching, if they can't figure out how to navigate around the site or if there is too much information on the page (or not enough), they will leave.

Poor Design

Visitors are looking for sites that load fast, look good and work well across all devices. If your site doesn't look good on mobile devices, if it is hard to navigate or takes a long time to load, visitors won't be interested and will go elsewhere.


Visitors want information that solves their problems and helps them make decisions. If your site doesn't provide them with useful content – whether it is too little, not optimized for search engines or too much – visitors will leave.


Visitors expect an easy, logical and intuitive way to navigate around your site. If they can't easily figure out where content is located or how to complete their next action, they'll go somewhere else.

Why Do We Want To Keep Them On Our Site

The statistics are clear: Poorly designed sites, with few visitors and no conversions will fail. There are many possible causes for these problems, but bad website design is almost always at the root of them.

  • With so much competition online it's more important than ever to have a solid site design that looks professional, regardless of the sector you are in.
  • You can use web analytics tools to measure how users are really using your site. This will help you understand what is working and where visitors are dropping off so you can improve it.

When developing a site or designing new pages for an existing site it is important to think about the key elements of good web design. These include:

  • Clarity and simplicity so users easily understand what your site is about and how to use it.
  • Flexibility, taking into account that visitors will use different devices (such as phones or tablets) to access your site. You should also test your site in different browsers and devices to ensure it works well for everyone.
  • Keeping content relevant so visitors can quickly find what they are looking for and take the next step you want them to (such as making a purchase).
  • Usability best practices like sign-up forms, testimonials and share buttons to make your site more interactive.

So, when you’re ready to take the next step in your marketing journey and really make a big difference for your business online with an updated website design that will attract more customers, give Sharp Tack Media a call. We know how important it is to have a site that looks good on every device and has all of the features you need today. You deserve our best work – our team are experts at what they do! And because we want your experience with us to be as pleasant as possible from start to finish, we offer FREE consultations that you can avail today! 

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