Why You Should Care About Your Mobile Optimization
Mobile devices are becoming more and more popular with each passing day, meaning that most people will be using their phone or tablet to connect to the web rather than a full-size computer. As this is becoming more common, businesses need to make sure their website is mobile-friendly – if not completely mobile – to avoid losing customers. Here are some important reasons as to why maintaining your mobile version of the website is so important:
Unmanaged Mobile Versions Might Make Your Site Less User Friendly
- People who use mobile devices tend to have less patience than those using full-size computers, so if a site takes too long to load on their phone, they'll likely leave and find another business with a website that's less of a hassle to use. Since many mobile users use their devices on the go, websites need to load quickly to avoid losing customers.
- Many people who own smartphones or tablets have downloaded “apps” that give them instant access to information. Still, these applications usually have ads and may even cost money. Your website mustn't take too long to load on mobile devices not to be passed up by these third-party applications, which often will save people time and give them more of the information they're searching for.
- As many smartphones don't have full-size keyboards, it's necessary for websites to quickly deliver information clearly and concisely so that the user doesn't have to waste time figuring out how to access it. This is especially important for mobile versions of sites selling products because if someone has trouble finding the product they're looking for on your site, they'll go elsewhere.
- The easier your website is to use on a mobile phone, the more likely you'll have repeat customers. A lot of companies are now offering special discounts to people who access their website using a mobile phone, so this could potentially be an excellent way to get extra business from your existing customers.
The Use of Mobile Devices Will Continue To Increase
As more and more people use smartphones and tablets to access the web, it is becoming increasingly important for companies to have mobile versions of their websites without losing customers. This is especially true for sites that sell products directly to the consumer since many people who own smartphones or tablets download apps that give them access to information more quickly than trying to use your website on their phone.
However, having many people accessing your website's mobile version can also jeopardize its performance as the website becomes slower and often crashes when it receives too much traffic. That's why making sure to have a mobile version of your site that professionals maintain becomes important to avoid losing customers due to slow load times or crashes.
Maintaining A Mobile Version Of Your Site Is Cost-Effective
Maintainance is far cheaper than creating a new mobile version of your website or fixing a faulty mobile version that your business might have. Fixing a faulty mobile website might cost thousands of dollars depending on the damage, whereas hiring professionals to maintain the site is far more affordable and will ensure your site's performance stays high.
Having your website maintained by professionals is far less expensive than paying someone else to build you a brand new site, which can be costly depending on what content it holds and how much traffic it gets. This is especially true for customers looking to have e-commerce enabled online stores, as this requires more work than simply setting up a mobile version of the company's website.
Conclusion
Having a mobile version of your website is important if you want to keep in touch with customers using their phones or tablets to access the web. Suppose customers cannot use your site because it's too slow. In that case, they'll either find another business with an easier website to use or download third-party applications that give them instant information, which will take away from your business.
