What Is Branding

Use Branding To Grow Your Business

Branding is important for any business that wants to grow and succeed. A brand is the face of your business, it’s what people see first when they think about you, and it needs to be memorable. Branding can help attract new customers, increase sales, establish authority in your field, and improve the way you look online. If done right, branding will give your small business a huge boost forward! 

The term branding is usually associated with bigger companies but in actuality this has become increasingly important for small businesses. While branding is also about the history of your company, it’s mostly about how you present yourself to people in today’s day and age — especially online.

Brand recognition is important for any business because consumers are exposed to so many messages that it’s nearly impossible for them all to be remembered. Studies have shown that people can only remember about five or six things at any given time, and that number is lowered considerably if the information is visual rather than word-based. This means that it’s vital for your small business to make an impact by standing out from other companies so that consumers remember you. Click here if you want to know more about the many elements to branding. There are many elements to branding but today we will be focusing on the visual aspects such as colors and logo design.

The Colors

There are many colors to choose from, but the best colors for a small business is to pick two or three that stand out so they can be used in many different ways throughout your branding. Let’s take a look at Starbucks’ branding for example:

Starbucks’ use of two colors is very effective because the green accents tie the menu and drink names to their iconic logo. This can be seen in many places such as on their cups, napkins, and even straws. The color green also helps convey a sense of freshness and health, which ties into most of their products.

There’s a reason that the Starbucks logo is so iconic — it works! The green circle with “Starbucks Coffee” written in black and white not only ties into their company but also makes it stand out amongst other logos. While this may seem like common sense, many businesses don’t take the time to plan out what will work best for their company. A logo only needs to be simple, so don’t overthink it!

Logo Size And Placement

The size of your logo is very important because it’s what people will see first when they interact with you. Your small business should use its logo in many different places but the most common are the header of your website, your business cards, and all promotional materials.

Placement is also important because you want to make sure that it’s clear where the company name ends and the logo begins. So if your company name runs into part of the logo then simply adjust its size or move it a little bit until it creates a nice separation between the two without looking cluttered.

The last thing to consider when it comes to branding is how you present your logo online because this will be what people see first when they find you on social media, search engines, or any other type of website. Just like with colors and placement, having a simple logo that stands out is what counts! You can always have different logo sizes to use when necessary to make sure that it’s seen in all the right places.

Small businesses should take branding seriously if they want to boost their business and get noticed by customers and potential customers. With all of this information you’ll be able to create a brand that works for your company, so get started with Sharp Tack Media today! Give us a call and avail our free consultation now. 

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