And Why It’s Still Relevant Today
It’s commonly misunderstood that print design, basically any other form of paper advertisement, is either dead or will soon be. On the contrary, print design is still a strong part of marketing. It may not be as prevalent as before due to the surge of digital multimedia, but it still has an almost irreplaceable role in marketing. Not to mention its importance in building your audience (sending brochures as part of membership programs, for example.)
Print design is a combination of good aesthetic design, informative but also crafty texts, a solid logo design and more. This article will help you understand why print design is an important aspect of marketing.
There Are Many Mediums & Styles In Print Design
Print design is not just restricted to brochures and booklets. Print design is a concept that encompasses all forms of paper mediums or any three-dimensional surface of which it includes business cards, posters, packaging, cover pages, book covers, and even restaurant menus. It’s a classic form of visual communication with a long history behind it. Over the decades, the print design had undergone repeated changes in trends and stylistic preferences. From old-timey cartoon designs, retro-style aesthetics, to contemporary minimalistic approaches, you definitely won’t run out of ideas to emulate, in short, you have more than enough opportunities both in three-dimensional mediums and artistic styles to incorporate the principles of print designing.
Print Design Is A Concrete Form Of Media
The obvious key difference between printed media and digital media is that you can physically touch and handle printed media. Indeed, digital media is a highly accessible form of content, but printed media also has its own charm. Since it’s an actual physical object, printed media exhibits a form of sentimental value since you can handle it, store it, and do anything you want to. This is a type of charm that appeals to a certain type of person who desires a physical form of media over digital ones.
Print Design Helps Expands Your Audience
Going off from the previous section, printed media caters to a specific type of handle who treasure physical media over digital. They primarily don’t value printed media through the lens of convenience but rather, value it as its own special form of experiencing content. For example, there are some people who would rather buy a printed book rather than its e-book counterpart, even though an e-book is cheaper and more convenient to store, plus there are also ebook features such as audible recordings, digital highlights, and etc. A printed book has the organic feeling that an e-book does not. You can smell the crisp aroma of the paper and appreciate the aesthetics, material, and texture of the book’s cover. Digital media will give you access to the majority of your audience, but printed media will give you exclusive access to a niche audience market.
Print Design Further Promotes Your Brand
A business that can provide physical media with quality printed designs and can tap a niche market will inevitably find it’s brand image improve. Adopting marketing strategies, no matter how traditional and old-fashioned, ensures that your business’s brand has a presence in places digital media cannot reach.
Conclusion
Going digital has its own perks and so does going print. You shouldn’t necessarily favor on over the other as they both have equal importance in any marketing strategy. There are ways in which digital media can do what printed media cannot but the converse is also true. For example, you can’t exactly ‘hand out’ electronic copies of whatever advertising medium you have during outreach campaigns. Printed media is something anyone can literally grab and take without a moment’s notice and keep it in their person. You can hand them out in whichever manner you want at any situation. Old doesn’t mean outdated. Some things are here to stay.
