Basics Of Keyword Placement

How To Maximize Your Keyword Placement

SEO is such engine optimization basically collection of all the activities and tasks which play a role in improving the ranking of a particular website. Being a comprehensive activity, it involves disciplines such as keyword placement.

Google uses terms known as keywords that correlate to a user’s particular query. Its goal is to try to answer that user’s query as best it can. A person using online services uses specific words to search or to find out about something these words are known as keywords.

Distinct keywords play a role in specifying your online search. A search engine shows the relevant services or products once you have searched for something.

So, keywords play an important role in improving the overall traffic and SEO of the website. There are several cases in which keywords can be placed or options to place your keywords to have their effects maximized. Some of those places on your site will be tackled here.

Domain Name

A Domain name that resembles your niche is very significant. It serves to divert maximum traffic to your website. While selecting or purchasing a website domain name, you have to go through thorough research when purchasing a domain name so you’re sure that your keywords are in the domain name. If you don’t, you may have a tough time ranking for the keywords and, subsequently, the audience you want.


Your homepage title should include your keyword. Your title should be relevant to the website niche. You should invest some time to research what terms users will most probably use for their queries. 

Meta Description

Your metadata is also one of the most important places where you can include your keywords in. Not a lot of people properly optimize their keywords in their metadata, but Google looks very closely at your metadata so you should, too.

Meta Tags 

These are short descriptions of the page that tells the search Engine what the particular page is all about. If a keyword is placed here it will ultimately make google bots divert relevant traffic onto your website. SEO experts usually place the most relevant keywords in the meta tags.


Your URL is where you can hammer down where your specific keywords will be. Your URL is another element on your website that Google takes a good look at.

Anchor Text

Search engines like Google use the strength of anchor text as a ranking factor. It also checks the quality of the link to determine its effectiveness. Keywords can be placed in the navigation links and as breadcrumbs.


The content on your website should have a good number of keywords as the keyword density is another ranking factor. Content should be of the finest quality and it must be easy to read. Don’t over-optimize, however because Google penalizes sites for keyword stuffing.

Picture tag

Pictures placed on the website should be of exceptional quality because visitors of the website stay on it for a longer period of time. Google also checks the average time of a visitor on the website and ranks websites accordingly. Pictures on your website should be tagged with keywords.

Final Thoughts

Keywords are powerful tools to boost your SERPs rankings. To maximize them, you need to know their proper placements. Your domain name, title, meta description, meta tags, URL, anchor texts, content, and picture tags are great spots for keyword placement. Utilizing this knowledge can help your business get seen out there.

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