2020 Web Design Trends For Working Smarter

Best Web Design Practices That You Need

We never thought that trends existed in the world of web design? You do now. Web design, like all other forms of technology, also undergo revolutionary changes. Website trends are not just limited to aesthetics, although visuals are indeed part of many important aspects of web design. How can website trends benefit small businesses, especially on how to work smarter?

Website trends are signifiers of market behavior. For small businesses that have websites, it’s crucial to keep a check on your audience’s online habits. A small business website that is up-to-date with the design trends is many steps ahead of its competition. 

Combine Photography With Graphics

Remember the times when you’d encounter a photo on some websites that feature cliche and generic actors posing? That’s because they used stock photos. Using stock photos was a time-saving and cost-effective practice since professional-quality photos were available at a very small charge. However, web design is now moving away from stock photos. Even the most appropriately chosen stock photos lack a sense of occasion and place. Organic photos are now taking over web design. The discerning digital audience enjoys websites that feature authentic photography as it evokes a sense of legitimacy from a business website.  

Always Go For Less

With the rise of wearable devices like smartwatches, web design, in general, is thinking smaller. The area most affected by this is navigation, the glue that holds a website together. Over the last few years, navigation has been getting simpler and simpler to accommodate extremely small devices, and even smaller attention spans.

Extremely minimalist navigation takes away much of the difficulty in usability. The less a user has to think about moving around, the more time they spend immersed in the site, actually moving around instead of wondering how.

Implement Dark Modes

Dark mode web designs not only look ultra-modern, but they’re easy on the eyes and make colors and design elements pop.

Sometimes the most visually stunning web design trends have practical beginnings. Dark themes are better for OLED screens—saving power and extending screen lifespans—but that utility doesn’t stop them from looking good. Dark backgrounds improve the visibility of other accent colors for truly dynamic design.

Websites Nowadays Are Using Chatbots

Chatbots are a new invention but quickly took the digital scene. Chats are AI-based messaging query services that provide consistent and reliable answers to users by scanning their preferential habits. It sounds creepy but many companies now employ chatbot services on their habits. Since chatbots undergo regular algorithm updates, chatbots are getting smarter and smarter which further improves the quality of their replies to the users.  

A Good Website Is Mobile-Friendly

The development of mobile devices such as smartphones and tablets prompted website developers to upgrade the dimensional features of their websites and the content of its layout to fit the smaller screens. Such a demand was so necessary that it developed entirely new approaches to web content creation; responsive design and adaptive design. Both processes operate on the principle that web content ought to be mobile-friendly to create the optimal viewing experience for mobile users. It’s now inevitable that small businesses need mobile-optimized web content since many mobile users are now increasingly relying on mobile devices as part of their content consumption habits. 


You don’t necessarily have to adopt all of these trends. Even just adopting one or two of these trends can greatly enhance the quality of your website. Coordinate with your website designer and website developer to see which trends are appropriate, applicable, and feasible for your website.  

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