Up-to-date Digital Marketing Tips For Your Small Business
Implementing the latest trends in digital marketing can help small businesses stay ahead of the game and start the new year with an effective marketing plan. In this article, we examine four of the most popular digital marketing trends taking place in the world of small business. From artificial intelligence software to chatbots to influencer marketing, the most popular trends are blowing up today's digital marketing world.
1. From Text To Video Marketing
Quality content has been proven to increase your website traffic and grow your brand. You’ll find a wide range of content creators, from big brands to small businesses, that have benefited from this marketing practice. Today, however, creating a diverse media mix for your digital marketing campaigns is the name of the game.
Video marketing is one of the most critical marketing phenomena and will continue to be so for the following years. Recent statistics have shown that videos have increased the conversion rate by 72 percent in many companies.
2. Chatbots
Artificial intelligence (AI) is another trend that’s taking digital marketing by storm. Many small and medium-sized enterprises have started utilizing AI to analyze user search habits, social media sites, and blog posts.
Besides their use in analyzing consumer behavior, AI, through chatbots, is getting utilized by many companies to interact with their consumers. These chatbots use natural language processing tools to figure out what a customer needs and responds as though it were a real person.
Though what they offer isn’t at par with human interaction, many consumers enjoy engaging with chatbots. They are accommodating and efficient because they are available 24 hours a day, respond instantly, remember your entire purchase history accurately, and never lose patience. These virtual assistants provide excellent customer service by anticipating customers' needs and automating routine activities.
3. Influencer Marketing
This year, there are significant trends in digital marketing on social media, with the increasing popularity of Influencer Marketing.
Influencer marketing is a form of word-of-mouth marketing that uses influential people to spread the brand message to a broader audience. Influencers may be well-known celebrities, but most of the time, they’re Instagram or YouTube personalities with a broad niche audience that can help promote your company or product via their platforms.
4. Visual Search
Another significant trend in digital marketing for small businesses is the use of visual search. Nowadays, many search engines and social media platforms may search when users upload an image to receive more precise results. These images can be that of a barcode, a business card, book, or even the item that you're looking for.
Final Thoughts
Digital trends remain exciting for both small and large businesses alike. Some of the above trends are great ideas for small businesses because they stay up-to-date without requiring too much budget. If you do it right, you can increase sales, social media following, the website traffic and position your small business brand at the forefront of your industry. Following these digital marketing trends will also give you an advantage in reaching today's modern audience. Take advantage of the latest trends in social media marketing for your small business in 2021 and beyond.
