Your Website Is Your Business
Do you know that the average conversion rate of a website is only 2.8%? That means for every 100 visitors, less than 3 will convert to leads. It's no wonder so many businesses are struggling! Luckily, there are some things you can do to increase your website conversion rate and bring in more business.
What to do?
If you want to make the most of your website, you'll need a good web designer and a web developer. And be sure to use these 7 tactics for increasing conversions on your site.
Use Useful Content
People scan through websites quickly, so be sure your content is easy to digest. Break up your writing with bullet points, images and videos. Make it easy to read by keeping paragraphs short.
By sharing other people's articles or blog posts, you can drive traffic to your site without having to do all the work yourself. You'll be benefiting yourself and others at the same time!
Build Your Email List
Having an email list for your business is essential. People who sign up to hear from you are more likely to return and buy. Plus, email marketing is one of the best ways to turn website visitors into leads . You can also take advantage of social media like Facebook or Google+, but email is still king.
Make Your Site Mobile-Friendly
More people are turning to their smartphones to browse the web, so make sure your site looks great on any device. People expect a website they visit on their phone to look just as good as it does when they're using a computer. Plus, Google takes mobile-friendliness into account when ranking websites, so it's important to make sure you're optimized for all devices.
Leverage Social Media
Social media is a great way to engage with your customers (and potential customers). It can be hard to post relevant content on multiple different platforms though, which is why many web developers and designers recommend Hootsuite or Buffer . With these apps, you can schedule all of your posts for one time and then share them across different social media sites.
Use A/B Testing
A/B testing is the process of alternating two versions of a website to see which one performs better. You can try out different headlines, images and even color schemes to see which combination gets the most click-throughs. Once you find what works, keep it up!
Include A Testimonial Or Two
Having a great product is one thing, but letting your customers do the talking for you can be just as effective. A couple industry reviews and testimonials can help your site visitors trust you and want to buy from you.
Of course, there are many more ways to increase conversions on your site. The most important thing is that you're aware of what's possible. If you can implement even a few of these tactics today, you'll be well on your way to bringing in significantly more business. These tactics are just the tip of the iceberg when it comes to increasing conversions on your website though. If you're ready for some expert advice, contact us today at Sharp Tack Media!
