What You Need For A Successful SEO Campaign
You’ve probably heard a hundred times that Search Engine Optimization (SEO) is one of the most important digital marketing tools you can use, but even if you have a basic understanding of what it entails, you still may not have enough experience in this complex topic. Read on to also learn some great SEO tips for digital marketing.
What’s SEO’s Role?
SEO is made up of multiple different elements, and knowing what they are and how they work is key to understanding why SEO is so important. In short, SEO is significant because it makes your website more accessible and visible to search engines, and that means more traffic and more opportunities to convert prospects into customers.
Beyond that, it is also a valuable tool for brand awareness, building relationships with prospects for future references, and positioning yourself as an authoritative and trustworthy expert in your specific niche. We know you can’t wait any longer, so here's everything you need to know about SEO and why it’s vital in today’s digital world.
SEO’s Components
Content
Content is a vital part of SEO because it’s your vehicle that you use to reach and engage your audience. For instance, if you owned a restaurant and wanted to increase your visibility, you might publish a series of blogs about food, highlights of your local cuisine, the diets you cater to, and more. When a person who wanted to know about gardening went looking for that information, your blog would come up, and you'd be able to build a relationship with that prospect by providing quality information.
When the time comes for that prospect to look for somewhere to eat, for instance, you’d be the first restaurant that they’ll think of. Today’s content must be educational, but also interesting, relevant, engaging, and shareable. Content comes in a variety of forms, including:
Web page content:
- Podcasts
- Whitepaper
- E-books
- Social media posts
- Local Listings
- Videos
- Blogs
- Infographics
Keywords
Long gone are the days when keywords were the only SEO technique that mattered, but that doesn’t mean you shouldn’t use them to their fullest. The difference is that today, keywords must be well-researched, carefully chosen, and judiciously used in your content in order to be effective. But what are keywords, exactly?
Keywords are words and phrases that users use to find online content, and that brands can then use to connect with users who are looking for their products and services.
Off-Page SEO
Off-page SEO involves external optimization practices that happen away from your site, as the name suggests. The main technique used for off-page SEO is backlink building since quality backlinks to your site from external sites tell search engines that your site is valuable and high-quality, and this builds authority.
Local SEO
If you owned a restaurant, for instance, then local SEO would ensure that when people in your area went looking for the best restaurants in town, they’ll come across your site. Along with using local keywords, other local SEO best practices include claiming directory listings, creating location-specific pages for your site, and creating pages for your business on Google My Business, Google+, and Google Maps.
Search Engine Marketing
Search engine marketing (SEM) refers to paid marketing efforts, and it includes things like paid ads, Google AdWords, PPC ads, social media ads, Google shopping ads, display ads, and so much more. Be sure to take advantage of every option at your disposal.
