Pay attention to one key thing. Trends.
Everyone loves the bright blinking lights during Christmas or the sound of the firecrackers on a New Year’s Eve. It sets the tone and mood for the holiday season. Our businesses love them too. They present us with opportunities to engage with our customers and increase our sales through creative boise web designs and special packages. Whether it’s Halloween, Independence Day, or Veterans’ Day, the opportunities calling us are endless! So how can we capitalize on these seasons? You guessed it right! Seasonal content.
What is “seasonal content”?
Seasonal contents are content unique to and only appears at a certain time of the year. Just like how we celebrate, companies also utilize diverse ways to take part in these events like blogs, social media posts, promotion pages and graphics. Sometimes, companies also leverage this type of content by tying them up with promos and deals. It would be beneficial to have seasonal promos posted on your website’s landing page for viewers to be notified as soon as they visit you.
If you think that seasonal content is all about Thanksgiving or New Year’s eve, think again. There are many obscure holidays all year round. Think St. Patrick’s Day or graduation day. Know how to use these events to your advantage.
Social Media
The best method to advance client engagement is through social media. These days, organizations can get to clients through sites like Twitter, Facebook, Instagram, YouTube and many others. There are countless approaches to send your message across and this can help your business stay dynamic and relevant in web-based media stages. If not, it will be outshone by the plenty of organizations that are.
Your business’ social media account would ask for occasional substance. A particular season ought to get the innovative energies pumping for any online media agent or organization. Most social media pages take into account reactions also. By engaging your customers through a like or a comment, you would soon find out that you just got yourself a new client.
Blog Posts
Blogs can be informative but fun too. Most importantly they can also be a tool for you to engage your customers in seasonal content. A tree service company could take advantage of its blog and write an article that fits the context of blooming flowers or growing trees. To optimize this type of content for sales purposes, adding a one or two sentences to promote your tree trimming or removal services or deals is definitely recommended too.
Once again, seasonal contents are written to celebrate or recognize a season. Therefore, it is important that there is a deep understanding of the mood of the celebration, so you could connect to your readers. Either it be to put a grin on his face, or make his heart flood with emotions, the key is to engage by making a connection. If done, this may very well lead to another customer for your business.
Through the power of social media and blogging, reaching out to your customers could be fun and exciting. Be active in these areas because they offer simple ways for your customer base to grow.
