Design A Logo That Will Make Your Business Stand Out
Designing a business logo can be a challenging task. Thus, finding the right Seattle web design agency is crucial in designing a logo that your business deserves. Having a good business logo design will help you to add value to your product and services. Also, the whole graphic identity of your company is represented by this visual element.
Using several steps of the design process, you can create logos with different types of images. It may be an abstract symbol or a realistic image of something from your business.
Here is how to design a logo:
1. Brainstorming – The Creative Stage
At this stage, you should come up with ideas for your logo. Drawing sketches on paper will help you make any corrections before moving forward to the next step of the design process. Also, you may consider the artworks of your competitors for inspiration. You need to find a unique image that will make it recognizable.
2. Sketching A Draft Logo Design
After brainstorming, the next step is sketching an appropriate graphic illustration of your business logo and improving it until you are satisfied with its appearance. The proportion and type size of the font are the two most important design elements in logo creation.
3. Try Out Different Color Combinations
The next step is designing a few versions of your logo with different colors and choosing the one that looks best on your business cards, website, or marketing materials, for example. You can also create several logos with different images to see which one looks better.
4. Crop Your Business Logo Design
In this last step, you need to crop your logo image, removing any unnecessary parts of the image. You can also add borders or background and make some adjustments with a color tone if necessary. Also, don't forget to check whether your final design meets corporate identity standards from your industry. Finally, you are ready to use your new business logo!
Things To Keep In Mind When Designing A Business Logo
The main idea of your logo is to represent the nature and mission of your business, so you should choose its visual elements carefully. Here are some tips that may help you create a memorable logo:
- The colors can be related to your brand name.
- Make sure that you design a logo that will look good if it is printed in black and white or is colored, so consider using vector graphics, for example.
- Avoid geometric shapes as they don't go well with curves and make the image more realistic instead of abstract.
- Do not include only a text in your logo, as it should be more than just a title.
- Try to use humor or catchphrase, for example, but make sure that you don't overdo it and the logo will still look serious and professional.
- Avoid special characters and accents.
- Make sure that your logo meets corporate identity standards from your industry.
- Do not use an image of another company's trademarked product or possess any other elements protected by trademark law.
Bottomline
The process of designing a logo for your business is not as simple as it may seem. There are many factors to consider, and if you want to create an effective one that will stand out from the competition, you should consider these tips.
A professional logo design company can help you through the process of creating a new visual identity for your company. Putting all the details together to create an effective logo, they will come up with something that will make your business stand out from the rest of the competitors!
