Mood Boards And Your Branding Strategy
Your brand strategy has different working parts. Though it might be challenging to get these parts to work together, remember that having the ability to marry them all together is crucial for your branding strategy.
This is true even when it comes to creating your business website. As part of your branding strategy, you need to ensure that your website embodies your brand's images and qualities. To help you maintain such branding consistency, using a mood board might be necessary.
What Are Mood Boards?
A mood board is a visual tool that can help your business express its ideas and concepts. It's a well-thought-out and well-executed arrangement of photographs, objects, text, and other elements to evoke or project a specific style or vision.
When you think about developing a website, creating mood boards can help you dream about the website's future and its future design direction. You can use it to visually represent your targeted themes, such as a food theme or an SEO agency theme for a blog post or web page. Remember that your mood board maintains the feeling of the design you want to achieve, not the actual design itself.
Why Your Website Needs A Mood Board
Mood boards are formats that are representative of your final design style and can be used to get inspiration for your website. They come with many benefits listed below.
1. Mood Boards Are Great For Monitoring
Mood Boards help designers, peers, and stakeholders explain why they make a particular design decision. Mood boards are not only for the customer; the designer can also use them to communicate concepts to the creative team. A mood board is an essential part of ensuring that both the customer and the designer are on the same page.
With your website as a company presentation, having a mood board can also ensure its consistency with the image you would like to portray. It allows you to see if the designer fully complies with the guidelines for web design. If any difference arises, you can refer back to the mood board for changes.
2. Mood Board Can Work As A Springboard For Your Ideas
Given the time invested, it makes sense for designers to incorporate mood boards into the design projects they are working on, be it a website design project, a marketing project, or even a business project. This is because it visually indicates the direction of the site creation.
You can also play with the idea that the customer can benefit from the Mood Board. It allows members to discuss and elaborate on different concepts. For your web design, having a mood board can help your customers branch out their ideas from there.
3. Mood Boards Are Extremely Important To Web Designers
A web design mood board generally contains text and graphics. However, they can also include your site's general appearance, such as the color palette, layout, lighting, design elements, and layout and user interface.
When collecting inspiration for mood boards, the designer should keep an eye on the finished project's goals. The web designer then creates a finalized mood board that reflects the design specifications applied to the new website. Having a clear vision of the results on the finished design can be a compelling way for designers to quickly implement the requirements given.
Even if the final mood is right – the design of the boards is approved – web designers should not forget to weave in the details of their vision for the creation of the website, such as the layout, content, and user interface.
Key Takeaways
Mood boards are vital when a web designer works with a customer because both parties benefit equally. This ensures that the brand is projected correctly and maintained consistently. If you still have doubts about the importance of mood boards in your design process, remember the key reasons above so they can get included in your design processes.
