Off-Season Marketing Strategies For Your Seasonal Business

Marketing Marketing Tips To Help You

The offseason is in reality, something that all seasonal businesses face every year. For businesses that don’t make adequate preparations in advance, it can be a particularly harsh reality. Pool maintenance businesses have poor client turnout during the fall and winter seasons (and sometimes even in the first half of spring), ice cream shops experience a sharp downturn in sales in the winter, and ski lodges all but close during the lean months. A reliable marketing strategy takes into account all of these downtimes and has enough foresight to plan around them.

This downturn may be unavoidable if you own a seasonal business, but there’s still a lot of good that can come out of it. With sufficient planning and proper execution, you can leverage the offseason to market your business and hit the ground running, potentially increasing your revenue for the next peak season.

Offseason Marketing Is A Must

When you market your business during the offseason, you keep your brand top-of-mind until the peak season starts again. If your offseason marketing campaigns are especially successful, you can count on potential customers considering your business once the offseason does come to an end.

However, creating long-term impressions takes massive amounts of time and effort. This is why taking advantage of your off months is a perfect branding opportunity. Since you are not as busy in the offseason, you can use the time you have to devise marketing campaigns that can boost awareness for your brand, improve your relationships with customers, and of course, increase your revenue.

Offseason Marketing Strategies For Seasonal Businesses

Attract Attention

Your lean period is the perfect chance to grab people’s attention and grow your base of potential customers. Email marketing is the best and most cost-effective tool you can use to achieve this.

If your website contains various signup forms, now is the time to take a second look at them. You’re looking to expand your subscriber list, so optimize your signup forms based on this objective. Make them pop up and include small offers.

Feedback Is Important

In today’s modern online landscape, people tend to go online and read reviews before deciding to purchase a product. In fact, consumers trust online reviews about as much as they do recommendations from friends and family members.

You can ask your customers a wide range of questions. It all depends on what products or services you offer. You can ask your customers what they liked (and didn’t like) about their purchase, what they thought of your checkout process, or if they’re satisfied with the payment methods you offer.

Build Hype For Your Brand

The products or services you provide may be seasonal in nature, but that doesn’t mean you can’t get people excited about them in the offseason. Through fun, attention-grabbing, unique, and high-quality content on your website, social media pages, and newsletter, you can generate hype for your business. This way, you make your audience look forward to the things that will come in the next peak season.

Send your subscribers emails that promote things like early-bird specials, bundle offers  and discounts on upcoming products and services. Include social media buttons in these emails to encourage subscribers to share your email content on their social media.

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