SEO Audit: Quick Guide

SEO Audit Made Easy

Every business has a website, and if you're reading this post, it's safe to assume that you treat it as an essential part of your marketing strategy. If so, you must conduct SEO audits regularly, specifically after outsourcing your website move.

The great thing is, SEO audits are easy to do with the help of some free tools available online. In this blog post, we'll cover some of the basics of an SEO audit.

What Is SEO, And Why Do You Need It

An SEO audit is a way to evaluate your website's performance and effectiveness in search engines.

Reasons For An SEO Audit

An SEO audit can help you identify any potential problems with your website. It includes:

  • identifying duplicate content or broken links that need fixing to improve the quality of your site. 
  • Identifying other potential problems with your site to improve its performance
  • ensures things are running smoothly with your online marketing strategy.

How To Find Your Site Map

Your site map is a critical component of your website. Its structure and content can affect how well search engines can crawl, index, and rank it. 

A poorly structured or outdated site map will not show up in Google's organic (nonpaid) results for relevant queries. Moreover, most crawlers rely on site maps to help them understand the structure of a website. Thus, when your sitemap doesn't work, you're limiting your presence online.

There are many ways to find your site map. These can include:

  • Navigating to the HTML source code of your site
  • Using Google Webmaster Tools or Bing Webmaster Tool
  • Analyzing your website's code for “sitemap” and related content

These are just some of the basics, and you can find more in-depth information about it.

How To Check For Broken Links On Your Website

To check for broken links on your website, you need to know how a site map is structured. For example, if your site has more than one hierarchy, you will need to provide a separate URL for each level or branch of links from the “root” or main commands and information.

To check if there are broken links within a specific website, follow these steps:

  • Visit every page on the website. Watch out for remarks, such as “Page not found” or “404 errors”.
  • Note these broken links that do not lead anywhere. 
  • If you find one or more broken links, go back and edit them accordingly by removing any spaces within URLs (if applicable). You may also remove hyperlinks containing external information such as phone numbers or email addresses.

How To Check For Duplicate Website Content 

The first thing to do to determine duplicate website content is to access search engine logs. You will use these logs to decide how many times a page has been found. Then compare it against the number of pages indexed by Google or Bing (or whichever one you are using).

Next, you may also use a tool for duplicate content on the internet, such as Copyscape or Duplicate Content.

Lastly, you should check whether or not Google has found your page and given it a penalty by using their Search Console. If they have penalized that URL, then you know there are some issues with duplicate content.

Why Does Google Penalize Websites With Too Many Ads Or Pop-Ups

Though it might be a way to monetize your website, Google does not like ads that disrupt the flow of your website. Instead, they want users to navigate freely and without interruption issues.

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