SEO: Consultant, Agency Or In-House

Is It Worth It To Hire An SEO Expert?

Search Engine Optimization is a complex and ever-changing field. What SEO services do you need to take your business to the next level? SEO consultants focus on hands-on tasks, such as keyword research or content creation, but also offer advice on more general topics like design and development. SEO agencies are one of the most popular types of service providers because they can provide a variety of services in house: consulting, link building, content writing, social media management and so much more. Meanwhile, in-house SEO is a growing service as well but it can be costly. 

Let’s talk about the key points to keep in mind when you’re deciding which SEO service to hire.

SEO Consultant

Having an SEO consultant on board may help you understand SEO better. However, they can be costly and time consuming. And this may not be the best choice for small companies or those who are just starting up. SEO is a long term strategy that can take years to show results, SEO consultants will help you get started but in the end it's going to be your efforts and time that determine how successful your SEO campaign ends up being.

SEO consultants can definitely benefit any business looking to improve SEO. However, it is important to keep in mind the time and money you will be spending on SEO consultants. Also, consider your own skills when deciding if hiring an SEO consultant would benefit your business or not.

SEO Agencies

SEO agencies can be a great resource to most businesses and it is more cost effective. SEO is constantly evolving and SEO agencies have the expertise and knowledge of what it takes to rank on search engines like Google, Bing, etc. They will also know how important link building is in the world of SEO as well as social media marketing and outreach campaigns that push your business to the front of the pack. 

SEO companies are experts at driving leads through carefully planned out SEO strategies designed for your business. SEO companies can provide you with all of the knowledge and tools necessary to create a strategy that will work for your business and they also know how important link building is in the world of SEO as well as social media marketing and outreach campaigns that push your business to the front of the pack.  SEO agencies can also provide SEO consulting and training, which is a must have for businesses who need to keep their SEO skills sharp.

In-House SEO

In-House SEO can produce better results because employees are already familiar with your company and goals so optimization can be more focused on these points rather than driving traffic to the site which agencies focus on.

However, it is a challenging job. In-House SEOs usually have to answer questions from different stakeholders such as marketing, sales, product management and legal departments. They also need to worry about the technical feasibility of a given idea or project which can be time consuming and may potentially distract In-House SEOs' attention from the most important part of their job which is building and managing high quality links. In addition, In-house SEOs often need to divide limited resources among multiple projects which can make it difficult for them to get traction on all fronts.

Now that you know the differences between SEO consultants, agencies, and in-house marketing departments, it’s time to decide which route is best for your business. If you want to save time and money while still getting great results consider partnering with an SEO agency like Sharp Tack Media. We will work one-on-one with you through every step of the process. We are always available to answer any questions or concerns that might arise along the way so it’s much easier than trying to do this yourself. Contact us now for your free consultation!

free 30-min consultation banner