What's Working In The World Of Social Media?
Social media is a powerful tool. Not only does it help you connect with your audience on a more personal level, but it can also give you insightful data that you wouldn't normally get.
The average person spends at least one hour per day on social media, which adds up to about 5 years of their lives throughout their lifetime. As the major social media networks are becoming more crowded, it will become harder for businesses to reach their target audience.
That's why it's crucial that you take social media seriously and use it as a marketing tool. You should have a company account on all major platforms to make sure your brand is easily recognisable by current and future customers. Do you want to know more details on how you make the most of your social media presence?
In this article, we'll share all the data you need to know when it comes to using social media for business. From showing you which networks are currently dominating, to explaining how having a Facebook page differs from a company website, we've got it all. Let's get started!
82% Of Consumers Prefer To Connect With A Business On Social Media Rather Than Over The Phone
This is no surprise, as almost everyone is active on at least one platform, and businesses are catching on fast. Also, it's much easier for people to complain when they are upset with a company. 96% of unhappy customers will tell others about their experiences, and 78% of those people will tell more than 10 people about their negative experience.
The last thing you want is a bad review or a rant on social media, as it can severely hurt your business and your brand image. You should make sure to always respond to people who contact you through social media, as this will show them that you are willing to help.
On Average, Brands Respond To Only 42% Of The Posts They Receive On Social Media
This is why it's crucial that you have a team dedicated to monitoring your social media accounts. If someone has a question or complaint about your product or service, they are much more likely to get in touch if they see that someone has already responded.
You should also be posting regularly, as this gives you the opportunity to create a relationship with your audience. Just try to keep it relevant and engaging, or else it could backfire on you. The best time to post is between 1 pm and 4 pm, as this is when people are most likely to be online.
In addition, it's a good idea to have a close eye on your competitor's social media accounts. This way, you can find out what they're up to and how their followers engage with them. You can also keep an eye on their new marketing campaigns and future marketing strategies.
Social Media Usage Is Highest Among The 18-29 Age Group
76% of people in this age bracket report that they use social media. It's no surprise that millennials are the ones who spend the most time on social media, as they grew up with technology and love to share their lives online. As a result, they are the ones who are most likely to be influenced by social media posts and advertisements, so it's crucial that you keep them in mind when creating your social media accounts.
Leverage Social Media For Your Business
If you're reading this, then it's likely that you own a business. And if that's the case, chances are your social media marketing is important to you and your company – at least enough for an hour of research every week or so. But with all the different platforms out there, how can one make sure they aren't missing anything? There are no guarantees when it comes to digital marketing strategies, but we've got some tips on making sure yours will work best for you. Call Sharp Tack Media today and let our experts tailor something just for your needs!
