Technical SEO And Its Importance

Important Factors To Know About SEO

Website traffic is a big determinant of where your sites rank. When there are more visitors, the more important the website is. As a number of visitors ensure better sales and profit. Therefore, a large part of your efforts should be put into enhancing the number of visitors to a particular website. One of these is performing a technical SEO audit of the website to see if you’re following SEO best practices.

SEO or Search Engine Optimization basically uses all those techniques and strategies to improve the ranking of a website on the google search engine. You can further hammer down on this technique by using technical SEO. If your website appears on a good rank in organic search, it builds the trust of the visitors onto your product and services. As google rank website after thorough scrutiny and only websites meeting particular standards are ranked and shown on Google’s first page.

Technical SEO

Technical SEO is the use of techniques such as indexing, metatext, placement of keywords, and all of the principles that these encompass to help maximize the number of visitors on a given website.

Technical SEO may also refer to the process of optimizing your website for the crawling and indexing phase. With technical SEO, you can help search engines access, crawl, interpret, and index your website without any problems.

It is referred to as “technical” because it has nothing to do with the actual content of the website or with website promotion. The main goal of technical SEO is to optimize the infrastructure of a website.

To understand what is the true meaning of technical SEO, let’s start with some basic terminology.


Keywords are specific words that are most used by a researcher to search on google search engine. Keywords are most relevant to the website niche and most highly used keywords should be used carefully and correctly as the wrong use of keywords can massively decrease website ranking. In the instances that your site does rank well and you use the wrong keywords, you’ll be net with very short user retention times.

On the other hand, only limited keywords should be used because if the website content is filled with the keywords, it will ultimately reduce the quality of the content, and search engines like Google are getting smarter and smarter in detecting low-quality content.


The indexing of a website is another key factor in enhancing the ranking of your website. It is the process when a Search Engine crawls your website to add it to its own database of websites. Only those pages are shown on the search which is indexed. No index pages are not crawled by search engines.

Intelligent Use Of Visuals

Visuals such as infographics and the use of videos can work immensely to enhance the ranking of websites. So it is suggested to have images as well as videos relevant to your website.

There are many other techniques that should be considered while performing a technical SEO analysis of a site and a comprehensive analysis of a site’s visual assets should always be highly considered. 

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