How To Launch A Website Like A Pro
If you're like most small business owners, you're probably in the process of launching a new website. Congratulations! A website is a critical piece of your marketing plan, and can help you grow your business. However, there are some common mistakes that many business owners make when launching their website – mistakes that can hurt your website's performance and impact your bottom line.
Your website should have a specific purpose, and you should have specific goals in mind for it. Too often, business owners launch a website without any clear idea of what they want it to accomplish. This can lead to a disjointed, unfocused website that doesn't convert visitors into customers. Instead of just launching your site because you feel it's time, take a few minutes to write down the goals you have for your site and what you want it to accomplish. That way, when you launch it, you can be sure that you've hit those goals.
Getting a new website up and running is both exciting and challenging. Inevitably, when you begin this journey there will be mistakes made along the way. Here are more information about the most common errors to avoid when launching a site:
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No Clear Goals From The Start
You need a clearly defined goal in mind before you start a website. If you don't have a goal, your chances of success are slim. You should define what you want your site to accomplish in the short-term and long-term. This includes quantifiable objectives like increased revenue or reduced customer acquisition costs .
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No Mobile Version
According to Google , half of all internet users are now using a mobile device to access the web. If your website isn't optimized for mobile devices, you're missing out on a large chunk of potential customers. Make sure your site is responsive and looks good on all types of screens.
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Slow Loading Times
If your website takes too long to load, visitors will leave. Make sure your images are properly optimized and that you're using a good hosting provider. You should also avoid using too many plugins.
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Lack Of SEO Strategy
SEO is critical for any website looking to achieve success online. Without a solid SEO strategy, your site will struggle to rank in search engines. Make sure you research the best SEO tactics before you start building your site.
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Confusing Or Cluttered Design
Your website's design should be user-friendly and easy to navigate. Don't overload your pages with too much text or graphics. Keep your design simple and streamlined.
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Inability To Collect User Data
If you can't collect any information from your website visitors, how will you market to them in the future? Be sure that your site has a way for users to contact you or sign up for a newsletter. This is also a good place to add social media widgets so that they're easily accessible.
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Unclear Call To Action
Once visitors arrive at your website, you need to let them know what they should do next. Make sure the CTA is clear and that you're not requiring unnecessary information from users. This will help increase conversions on your site .
If you avoid these common mistakes, you'll be well on your way to launching a successful website. By setting clear goals, designing for mobile devices, optimizing for SEO, and using a strong call to action, you can ensure that your site is off to a great start.
We’ve been there. And it doesn’t have to be this way! Sharp Tack Media will work with you through the process of launching your new website, ensuring that all 7 mistakes are avoided and maximizing potential for success in a sustainable manner. Call our team today so we can get started on your project ASAP!
