Maintain Your Online Presence or Lose Out!
Are you worried about the amount of time it's taking your company to maintain its online presence? If so, you're not alone. Many companies are struggling with this problem as well, especially after a successful outsourced website move.
The good news is there are several ways to deal with this issue and successfully maintain an online presence for your business! In this blog post, we will discuss six steps that will help keep up your momentum on social media, blogs, and other areas of the internet that need constant attention.
1. Create A Professional Email Address
Create an email address for the company that includes its business name and domain name. If your business's current email sounds spammy, personal, or unprofessional, make sure to get a new address immediately.
2. Keep Your Social Media Profiles Updated With Fresh Content
With most of the population signing up for social media accounts, it is essential to make sure that yours is updated. It means your account should have fresh content regularly and also responding to messages or comments promptly.
If you don't know where to start, you may begin with mixing evergreen and seasonal content. This content can be anything from blog posts, videos, images, or infographics.
3. Make Sure To Tag People In Photos Or Posts
Tagging people in photos or posts that you post on Facebook and other social media sites will help people find your content more easily. It is also a great way to connect with existing clients and potential audiences who may not follow you on these platforms.
4. Be Careful About What You Post Online – If It's Not Appropriate For Work, Don't Post It!
It might be tempting to post non-related matters on your business website. However, this is not a good idea because it will confuse potential customers about your company's offers.
5. Integrate Your Website Content
If your website is integrated with your social media platforms, include links back to the blog in all of your posts so readers can subscribe.
Include a call to action at the end of blog posts and any other content you publish online. It might include directing readers to subscribe for new blog posts via email or following your business on social media sites, like Twitter and Facebook.
You want to create a memorable hashtag and be used by other people, but it should not sound like an advertisement. For example, if your business is related to fitness and you're promoting an event about healthy eating habits, “#healthyliving” might work.
The right hashtags can help you gain visibility online and might even generate new customers for your company. Some of the most popular is “#followback,” which is used to request that followers follow each other; “#tbt” or #throwbackthursday, which highlights nostalgic pictures from the past week; and “#instatips,” which is used to ask for health, beauty or fashion advice.
With all these tips, your online presence will be stronger than ever.
