Social Media Photos That Make Your Business Stand Out
Aside from starting blogs, many businesses in social media are looking for their profile photos to be a representation of them. They want the image to show what they do, who they are, and where they are all at once.
Therefore, it is essential to know how you want your business portrayed on social media. Here are some tips to help you find the perfect one!
1. Choose A Picture That Portrays Your Business
Social media profiles represent your business, so the photo you choose must portray what you do. For example, if your business sells food and beverage items to restaurants in Boston, then take a picture of your business in Boston. If you’re a social media marketing company, then take photos of social media marketing work that you have done for clients.
Also, try to use a catchy image when you're trying to grab attention and interest from potential customers. Thus, the best option is a profile photo that shows off your social proof- e.g., a picture of you in front of the company building or an image with an award from one day's business.
2. Make Sure The Photo Is Clear And High Quality
Another thing you can do to find the best social media profile photo is to make sure it’s clear and high quality. This means, if you are taking a picture of your office space, for example, try not to take the photo through glass or from far away. A good tip would be to use natural light. This will ensure that your image has the best quality.
It is also essential to check the exposure of your profile photo before you post it on social media. The camera should be set at a medium or high aperture, and make sure there’s not too much artificial lighting in the background. If you are taking pictures with your phone, try using an app to make your social media profile photo look professional.
3. Use A Square Image
A landscape-style image is less social media profile photo-friendly because the image will be too broad. Therefore, a square social media image allows for a full, high-quality frame of your office or your product which is also perfect for posts and blog content.
4. Include Your Logo
Using your logo is probably the best profile photo tip because it is evidence of social proof. The practice shows that you have created an identity for your company and that you’re proud to show off what makes you different from other companies.
5. Consider Adding Text To Make Your Profile Stand Out
You can also include additional social media profile photo tips within the photo by adding text or using a font that best suits your company.
6. Don't Use An Inappropriate Picture
Using inappropriate pictures on your social media profile photo is a social media faux pas. You may think that it's amusing, but your social media profile photos should be professional and appropriate to the business you're in. This step may also help with cultivating trust among customers.
But what exactly is an inappropriate social media profile photo? It's when the social media profile photos include nudity or anything that could be considered offensive in your industry. For example, if your services offer graphic design and post a racial stereotype, that photo may be regarded as inappropriate.
So how do you find social media profile photos that are appropriate? First, you might want to make a list of what your business represents, brainstorm phrases or words in the industry if necessary, and find pictures from there.
Bottomline
Your business social media profile photo is the first impression someone will get of your business, so it is vital to choose an appropriate social media profile photo representing what you do and your brand.
