The Best Way To Pick The Right Keywords For Your Website
So, you've decided to make a website. Maybe it's for your business, maybe it's personal landscaping work, or maybe you've got a passion and wanted to spread the word about it. But now you run into a problem: what do I name my site? Now there are several factors that go into finding the right name; we'll discuss those in another article. But assuming you've got your name picked out, the next step is to choose a good keyword for SEO.
What Is SEO?
SEO stands for “Search Engine Optimization”. It is the process of improving the ranking of a website on search engines. The higher the ranking, the more likely people are to find your website.
Why Is SEO Important?
In today's online world, it is essential to have a strong online presence. Not having one can be detrimental to your business. A strong online presence starts with a well-optimized website.
How Do I Choose A Keyword for SEO?
There are a few factors that go into choosing a good keyword for SEO.
-
Make Sure The Keyword Is Relevant To Your Content
While it's true that relevancy isn't everything, you want to make sure your content matches as closely as possible with whatever keyword you choose. Perceived relevance is one of those things search engines take into account when ranking websites.
-
Make Sure The Keyword Is Searched Frequently
You also want to make sure the keyword you choose is searched frequently. The more people who are searching for a keyword, the more likely you are to get traffic from those searches.
-
Make Sure The Keyword Is Not Too Competitive
Finally, you want to make sure the keyword is not too competitive. If it is, it will be harder to rank your website for that keyword.
How Do I Optimize My Site For The Keyword I Chose?
Once you've chosen your keyword, it's time to optimize your website so that search engines rank it higher. Don't forget to include your keyword to the following parts of your site:
- Title, URL, meta tags, body text, anchor text, images, and ALT attribute of every image on your site.
- Domain name, company name, email address, phone number, blogs, and social media of your site.
- Website's footer, copyright statement, terms of use, privacy policy, and about us page.
Make sure the keyword is included in any other pages on your site that are relevant to it. Finally, make sure you link to your site from other websites. The more links you have, the higher your website will rank in search engines.
Start Ranking Your Website Higher In Google
SEO is a complicated and often frustrating process. One of the most important steps in creating an optimized website for Google search results, however, is choosing your keywords or keyword phrases to target. Choosing wisely can help you get more traffic from people searching on those terms so that they find your site organically rather than by paying for it through advertising like Facebook ads or Adwords campaigns. If you’re not sure where to start with this step, don’t worry! Sharp Tack Media specializes in digital marketing and has successfully helped hundreds of businesses create their own SEO-optimized websites with keywords tailored precisely to their business goals. Contact us today!
