SEO Tactics for Your Fitness Site
Search Engine Optimization is one of the most important aspects of a successful website, which is essential to have, especially in the fitness industry. Fitness websites have competitive SERPs, and it's tough to rank on top for popular keywords such as “Yoga” or “Crossfit.”
This blog post will discuss some strategies that will help your fitness site climb the SERPS so you can get more traffic from search engines!
1. Choosing The Right Keywords
Keyword research is an essential first step to SEO. The keywords you choose will dictate the content on your site, which ultimately affects how well it ranks in SERPs.
The two best ways to identify relevant keywords for your fitness website are:
- Google Adwords Keyword Tool
This free tool from Google helps you select keywords with good search volume and low competition.
- BuzzSumo
This is another free tool that searches for content based on the keywords you provide. You can type in a topic such as “low carb” or “healthy recipes.” It will show the most popular blog posts, articles, videos, etc., related to your keyword.
It's important to note that some of the results from these tools might not be relevant to your fitness website. It's wise to review each and decide whether it would make sense as a post topic on your site.
2. Optimizing Your Site For Mobile Devices
With more and more users browsing the internet on their mobile devices, your website must be optimized for those users.
When you optimize your site for mobile devices, be sure to use the following:
- Include a “view desktop site” link on any page where you have resources or media files that would help you on a mobile device.
- Optimize images by using an image editor and saving them in their original size rather than resizing them for different screen sizes.
- Use CSS media queries to only apply when viewing on a smaller screen or another mobile device.
- Include mobile-friendly navigation, with links to your most popular pages on one page. One notable example of this is a horizontal scrolling site with content responsive to the device it is being viewed on.
- Keep in mind that you might need to add additional features for mobile devices like maps or forms. However, it is a good idea to make sure you are not loading too many scripts or stylesheets.
3. Creating Unique And Engaging Content
Regardless of what your fitness website is about, make sure to fill it with engaging images. You want readers to be engaged when they view your site, not just bored or feeling like they're waiting for some new content.
To make content that is unique and interesting, you need to think of other things, such as:
- Including topics or specific article ideas before writing the content for your Fitness Website
- Try to use different content formats such as quizzes, games, or other interactive media like calculators or videos. This way, your visitors can have a more entertaining experience on your website than if they were reading text all day.
4. Promoting Your Blog Posts On Social Media
Social Media is another great way to promote your content and engage with others in the fitness community.
A social media management tool, like Hootsuite or Buffer, will let you schedule posts ahead of time to maximize engagement.
5. Building Relationships With Influencers In the Industry
Influencer marketing is a great way to promote your content in the fitness industry. Many influencers on sites, like Instagram, Facebook, and YouTube, have a large following that you can reach with just one post or mention.
You can also take this strategy a step further and build relationships with these influencers by following them, liking their posts, and commenting on them. When you do so, they are more likely to notice your account or content when it comes up in their feed. This could lead to a link back to your site for better reach.
6. Linking To Other Sites In Your Niche
A great way to build site authority is to link out to other sites in your niche. Doing so will help increase the number of visitors that come from high-quality websites. This can lead to higher rankings and more traffic for your site as well.
