Start Using Facebook Ads
You might be wondering how to make the most out of your Facebook ads for a small business. Sure, you need to upload great pictures and have a catchy headline – but what else? This article will show you how to use minimal efforts on Facebook Ads.
Use the lowest amount of money possible per ad, while still achieving your goals. The idea behind this is that you want to get over some quick wins at first in order to build momentum and encourage more people to invest in your product or service. After you have achieved enough of these quick wins, you can scale back your Facebook ad spend.
Get Customers To Sign Up For An Email List
Your first campaign should be focused on getting customers to sign up for an email list. As soon as customers are signing up, get them to agree to receive future emails from you. These emails will be used shortly after this point in order to drive more traffic to your site.
Use Facebook Retargeting Ads
After you have people's email addresses, you can take advantage of retargeting ads in order to drive more traffic to your website. Use Facebook retargeting ads in order to ensure that your site is being seen by people who have already expressed interest in your product or service. Facebook only charges you when someone actually clicks on your site.
Many people make the mistake of using retargeting ads to get people back to their site who have already purchased something. This is a BIG no-no, since you will be wasting your money for every person that sees or clicks on your ad that has already bought from you. The proper way to do this would be to send people who click on your ad straight to a “Thank you” page. By doing this, Facebook will still charge you only when someone actually clicks through and signs up for your email list.
Conversion Pixel
Remember to set up a conversion pixel as soon as possible after someone signs up for your email list (in order to retarget them). If you do this, your Facebook ads will become much more efficient and cost effective.
Promote A Specific Offer
The next step is to promote a specific offer or promotion to your customers who have already purchased from you. You should be aware that these customers are far less likely to purchase again if they haven't been interacted with in 30 days' time. For this reason, your Facebook ad should focus more on getting people to purchase again rather than selling something new.
Scale Back Your Facebook Ad Spend
After you have completed these steps, it is time to scale back your Facebook ad spend and turn the attention of your ads towards new potential customers. You will now not only want to retarget current customers, but past customers as well as those who have shown interest in your product or service. This is now the time to continue with remarketing ads which serve users an ad for your site when they visit other sites which run Facebook's advertising. You will want to aim to get people back on your site and then try to sell them something else.
Make Sure Your Facebook Ads Are Working
The key to understanding how people respond to Facebook ads is knowing what they are looking for. It’s not enough just to have a good offer, you need the right offer at the right time in order for it to be successful. If you want help figuring out your marketing strategy on Facebook and maximizing ROI with minimal investment of money, call Sharp Tack Media Today! We can work together on an effective plan that will convert customers using minimum effort from you.
