Your Guide To Creating An SEO Friendly Landing Page
A search engine optimized landing page is essential for any Internet marketing strategy, including pay-per-click (PPC), search engine optimization, email marketing, and social media. A search engine-optimized landing page can increase your conversion rate, so not creating one is one of the huge SEO mistakes that business owners and Internet marketers make.
In addition, if the keywords in the title & meta description are relevant to a landing page. Organic search visitors are more likely to click on the result link than paid searches. So how do you create an SEO-friendly landing page?
Tips To Create A Search Engine-Optimized Landing Page
To help you build a search-engine-optimized landing page, we've come up with this list of tips that will help you rank higher in search engines for your product or services.
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Have An Attractive, Non-Intrusive Design
The first step in creating an SEO-optimized landing page is to create a unique design relevant to your chosen market. The design of the site should be professional and eye-catching to catch the attention of your targeted visitors. The design elements should not be overly complex or cluttered, and it should be easy to scan for information. Having an eye-catching design is especially important when marketing online because you want people to at least click on your site rather than ignoring it completely.
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A/B Test And Learn From Your Mistakes
There are many ways to perform A/B testing, but the easiest way is using Google Analytics. It provides a simple way to track statistics about different page configurations and how they affect conversion rates. Testing is the only proper way to find out what works and what doesn't work for your website visitors.
For example, if you test a title that says “Hiking in New York” and a variation that reads “View pictures of Hiking in New York,” you will learn which variant is more likely to make people click on it. Then, if the “View pictures” variant received 3000 clicks and the other only received 2000, it would be safe to say that it is more likely to get a click from people.
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Write Compelling Titles & Meta Descriptions
Search engines rank web pages higher if these two things are optimized. Include keywords and phrases that reflect the exact search phrase in the target market's query into your landing page's title and meta description. This will increase the likelihood of someone clicking on your site.
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Add Relevant Images And Videos
Try to include relevant images and videos with an attractive caption that describes the content of the image or video well. The content of a page is more likely to be read if it contains an image or video because these elements are more engaging than plain text. In addition, search engines can index and categorize YouTube videos, so including them is an easy way to increase the amount of information that a search engine knows about your site.
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Use A Call To Action
Visible calls to action (CTA) are one of the best ways to encourage people to stay on your page. Using “download this guide” or “call now for a quote” as the CTA will keep people on your page and encourage them to convert.
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Know Your Audience And Ask For Their Contact Information
Knowing your customers, where they are located, and how best to reach them helps you create an effective landing page. Break down demographics by age range, occupation, gender, and location. The more information you have about these groups of people, the better your chances for success become.
An easy way to start creating landing pages and knowing your audience is by using Google Analytics. It provides detailed demographic information on who visits sites like yours and what they look at. You can then use that information to create specific landing pages that are more likely to get a click.
SEO-optimized landing pages are an easy way to get more customers. Following the tips listed above will help you create a page optimized for search engines and more likely to get a click from your target audience.
