Get More Leads, Sales, And Customers
Digital strategy is a game plan involving various techniques and tactics to help your website attract new customers. It covers everything from web design and development to social media management, blogging, and more. Since the term “digital” is broad, a digital strategy can involve just about anything…but a comprehensive set of criteria should apply to any digital strategy for small businesses. Read more to learn how to maximize your strategy.
No matter what your business does or how it does it, you're going to need customers. To get customers, you will most likely have to pay for advertising in one way or another, but advertising is not the only thing you can do to attract new leads, sales, or customers. That's where a digital strategy comes in; it helps businesses generate leads they wouldn't have otherwise attracted through conventional marketing and promotion techniques, and that means more sales for your business.
What Strategy Should You Use For Your Small Business?
Many areas of online marketing should be included in your digital strategy to gain new leads, sales, and customers; let's look at some of the more effective ones here.
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Social Media Management
Most businesses have heard about social media by now, but how many know how to use it properly? With social media, you have the opportunity to reach new prospects and customers with minimal effort or expense. You can use social media management not only for promotion; it's also a great way to learn what your target audience wants from your business and how to create effective campaigns that meet their needs.
Your social media management person will be responsible for creating accounts on several different platforms and monitoring them daily to keep your presence current with new information, events, and promotions. They will interact with people interested in your business or industry and answer questions that they post about your company or products.
Social media management effectively involves responding to customer feedback and questions and creating or updating content to keep people interested.
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Content Creation And Community Support
Content creation is a great way to get more people to your website and encourage loyalty among existing customers. Whether you're creating videos, writing blog posts, or doing something else entirely, content creation influences people's perceptions of your business.
Creating good content is hard work. If you're going to do it yourself, you should never forget to keep your voice and tone consistent. If you can find someone on staff who enjoys writing or doing video work, you should promote that person as the “voice” of your company. It will be much more memorable for visitors to your website if they hear the same voice in all of your marketing material.
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Your Digital Strategy Should Include Both Search Engine Optimization
Search engine optimization is an integral part of any digital marketing strategy, and it's something that you have to manage daily to achieve the best results. On SEO, you should strive for 30% of your time as a small business owner-and always have at least one person on staff who can perform SEO duties effectively.
If you're not familiar with SEO, the basic idea is to get your website ranked higher than your competitors in search engine results. Every time a person searches for a relevant keyword, they find a list of websites that match-and yours needs to be on top when it comes to the quality and relevance of page content and the relevancy of internal links to other web pages.
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A Mix Of Old And New Is Always Best
Although some social media platforms are “newer” by traditional standards than others, none of them can be considered universally new; you're not using a digital marketing strategy if you're not promoting on social media platforms.
The most prominent social media stories of 2014 were born in the early days of Facebook, Google+, Twitter, etc.-and that hasn't changed even though more content is being generated on those sites every year. Social media users are increasingly mobile-first or mobile-only, which means that you have to be active on social media if you want your business to grow.
You can't just use social media for promotion; it's also a good idea to establish yourself as an expert in your industry and talk about other topics that people might find interesting. It's a tricky balance, but the more you engage with others online, the more engaged they will be with you in return.
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Don't Forget The Power Of Email Marketing
Email marketing is a useful way to market your products and services for digital promotion, but you'll need to treat email as a separate platform. It would be best to always include something relevant in your email newsletters; linking to a blog post on the same topic or offering some other deal are both excellent ideas.
If you're thinking of using a digital strategy to promote your business, the list above is still the best place to start. Make sure that you engage with your customers and create useful content for them regularly, and you will notice that your business grows. If you are looking to excel at digital marketing, consider hiring an expert to help you.
