What Is Your Brand's Personality?
A brand is an important part of any business. It's the face you show to your customers, and it can be hard to maintain when you're juggling so many other things. Whether you're just starting out or have been in the game for decades, developing your own personal style and voice will only lead to more success. And if you're reading this, you're probably wondering what your company is doing to stand out in the digital age. You may have tried some traditional marketing tactics like TV or radio ads, but don't want to spend a fortune on those forms of advertising for one segment of your target audience. If so, online branding could be the answer.
Read more to know how to build yourself into a recognizable figurehead, check out these Elements of Effective Branding:
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Express Yourself Honestly
While you don't want to promote yourself in a negative light, it's important to be upfront and honest about who you are and what you offer. If there's something that makes your business unique or different from the rest, highlight it! Everyone has different skills and talents; find out what they are and let them shine. You don't have to put on a facade or pretend to be something you're not. If your business is targeted towards children, paint your walls pink and stock up on toys! Wear bright colors and talk with enthusiasm about all the fun things you offer. If it's a bakery, use words like “delicious” and “sweet.” Get people interested and curious by focusing on the details and benefits.
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Be Unique
No one likes a copycat, so make sure your brand is all your own! You can take inspiration from other successful businesses or models, but don't try to recreate their success. Instead, use those as building blocks for something better and bigger than before. People will be drawn to your unique spin on the world, and that's something you can't buy or fake.
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Communicate With Your Audience
It seems like a simple concept, but most people forget to do it! When creating an effective brand, stay positive and keep the lines of communication open with everyone who interacts with you. Whether it's a short Facebook post, a witty Instagram photo or a formal business email, make sure you're making connections with your community. It'll be a sad day when the only words from you are “delinquent” and “overdue.”
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Build A Solid Foundation
You need to lay down some groundwork before you can start thinking about growing your business. When developing a brand, you need to set up some essential elements that keep the momentum going. A strong foundation can be created through your website, logo, color schemes and overall style. Make sure everything ties in together so it's easier for customers to recognize you when they see you out in public or on another website.
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Know Your Competition
One of the best ways to establish your brand and find your voice is by examining other successful businesses in your industry. Analyzing their marketing strategies and techniques can be a great resource for inspiration–and you might learn something along the way. Odds are, there will always be someone who has what you want–and by looking at their past, you can better predict their future.
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Be Genuine And Authentic
When attempting to build your brand and spread your ideas, remember that it's way more effective when done honestly. Don't say something just because you think it'll get people talking; focus on what you believe in and let your audience know why you're passionate about your message. Remember that successful businesses are driven by genuine individuals who speak their mind and stay true to themselves.
We have been working with small businesses for over 10 years and we know how important branding is to a successful business. If you're interested in learning more about how Sharp Tack Media can help with either creating or maintaining your company's digital presence, please contact us! With our team of experts at hand, it won't be long before your online visibility skyrockets! Are there any other questions you have?
