Why Are You Not Ranking High Enough?
When most people think of search engine optimization, they usually focus on ranking better in the results pages of Google. But with all the recent changes in how Google ranks web-pages along with the introduction of many new social networks that are being indexed by Google, there are several other areas that should be considered when trying to improve your search engine rankings.
There are 5 tips to get better Google rankings so you can reach more targeted, potential customers.
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Have a Unique Content Strategy
Google wants unique content for your website because it wants to give the best results to its users. If you have duplicate content from other websites on your own website, Google might see this as spam and punish you for it. So, you should prepare your content strategy in advance before doing anything else to get better Google rankings .
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Link Your Social Accounts With Google
If you want to get more unique visitors from search results on Google or other search engines, you need to link your social media accounts with the major search engine platforms. One of the best ways to do this is to create an author page on each search engine that links back to your social media profiles. This will get more people into your community who are interested in what you have to say, which can help improve your search engine rankings for various searches.
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High-Quality Content Can Increase Your Rankings
While Google is focused on providing the best results to its users, it also understands that many of them want high-quality content. If your website and blog posts are marked as low-quality or spammy, then you could end up with penalties that hurt your rankings. You can improve your standing by focusing on unique content and creating valuable posts that give insight into your industry.
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Target Long Tail Keywords
One of the best ways to improve your rankings for any targeted keyword is by using long-tail keywords. While it is difficult to rank well on major search terms, you can use long-term keywords to get more exposure for multiple products and services.
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Use Anchor Text
In the past, many webmasters had a difficult time with Google because of their use of overly-optimized anchor text. This includes buying links and using keyword stuffed anchor text for back-links. However, it is still possible to get better Google rankings by using quality links from external websites that are relevant to your industry.
Get Better Google Rankings
If you want to get better google rankings but don’t know where to start, Sharp Tack Media can help. Schedule a free consultation with our team of experts today and see how they can make your business more visible on the web. With their years of experience in digital marketing, there is no project too big or small for them to handle! Contact us now so we talk more about what needs improvement and how we will put together an SEO plan that works best for you.
