Find The Right People For Your Business
Many small business owners think that people will flock to their virtual doorstep if they build a website (and often even if they don't). This is not true at all. Having a good website design and some SEO knowledge does not mean that your business will automatically be found on Google and other search engines.
To make sure that people reach your website and stay interested, you need to know your target audience and where they hang out. Once you've “deconstructed” the demographic information of these ideal clients, you can then take steps to market yourself and build a following online.
Here are the top five ways you can break down data and learn who your perfect customers are:
1. Know Your Ideal Customer And Ensure They're Finding You
The first step of understanding your target customer is to set up Google Analytics on your website. If you don't know how to do this, hire someone who does or contact a web development agency for help.
Google Analytics gives vital information about the types of people landing on your site and where they're coming from. Once you've installed Google Analytics on your website, you can then click the “Audience” tab, and you'll see a chart of referrers.
Click on each link, compare it to where people are coming from who found out about your business through other means, such as referrals or word of mouth. You'll likely notice a pattern for which social media sites are sending ideal customers to your site.
2. Find Out Which Social Media Sites Are Sending The Most Customers
Some small businesses think that social media is just a waste of time, but this couldn't be further from the truth! If you know what types of people are on each social network, then you'll be able to reach out and interact with them there.
For example, Pinterest and Instagram users tend to be female and purchase craft supplies or beauty products. Facebook users tend to be mothers of young children who are interested in cooking at home. The younger generation spends a lot of time on Twitter, essentially how the internet “talks” to each other. If you can find out where your ideal customers are, you can build a following and share relevant content.
3. Which Campaigns Are Working And Follow The Money Trail
If you're doing digital marketing or social media for small businesses, it might be worth running a few campaigns on Facebook with specific offers. This will enable you to see which strategies are working and which aren't.
Once you know this, then follow the money trail directly back to the source (in other words, what type of person is making these purchases). You can use Google Analytics to track your digital marketing conversions too!
4. Read What Your Clients Are Saying And Ensure Their Problems Are Being Solved
Sometimes it's a lot easier to listen to your customers instead of talking to them. If you follow the conversations that are going on around your business, then you can see what people are saying about their experiences and whether your current products or services are solving them.
If you have a good CRM system, you can follow what your sales team is doing and which social media channels they're using to close sales. You can then work out whether there's a correlation between the channels working best for your business.
5. Make Sure Your Ideal Customers Can Find Your Business With Local SEO
If you're running an e-commerce business, then it's likely that you've got drop shipping clients or wholesale clients. If this is the case, then you need to make sure your name is out there so that these people can find you.
It would be best to use Google Places and include call tracking numbers for each website page. This way, you'll be able to know which keywords are bringing the most people through to your website. You can then work out if any of these keywords are working well for you and how you should be optimizing them.
If you need help with finding your ideal customers, then contact Sharptackmedia today. We've worked with businesses just like yours to help them find their target audience and get more sales.
