Ecommerce Conversion Guide
Conversion is the ultimate goal of every eCommerce business. Website traffic is useless without conversions. However, many companies do not know what they should be doing to improve their conversion rates. If this is you, here are a few simple yet powerful tips you can use to improve your eCommerce conversion rate:
1. Start A Blog for Your Online Store
Having a blog that discusses topics related to your industry is a great way to build trust with your website visitors. Having an educational blog tells people you know what you're talking about builds credibility, so they are more likely to purchase from you rather than from your competitors. And since you're using your blog to build credibility and authority, you're able to post links back to your eCommerce store in the articles.
2. Optimize Your Website For Mobile Devices
The most recent studies suggest that the majority of people now surf the web with their smartphones. The truth is, they aren't going to be happy if they have to pinch and scroll just to read an article. Optimizing your website for mobile devices means a better user experience, so it's a great idea to get on board with the growing trend.
3. Improve Your Web Design
When we say web design, it means everything from how you layout your home page to every last detail of every page on your website. When visitors come to your site, they can immediately tell if you're a professional company or some amateur operation. Professional-looking web design tells them that you're a big-league player and you're here to stay, so it's in their best interest to do business with you.
4. Use AIDA For Better Copywriting
AIDA stands for Attention, Interest, Desire, and Action. AIDA is a copywriting formula that has been around for many years. It's used to write all types of marketing material. Still, it's beneficial for eCommerce websites because it gives you a step-by-step guide on engaging your visitors and giving them a reason to keep reading. Once they're done with the article, this means that you've successfully persuaded them into converting into paying customers.
5. Use Trust Badges
Trust badges are a great way to increase the credibility of your website and boost your conversion rate. In short, they're small images or icons that communicate certain aspects of your website to prospective customers. For example, you could have a trust badge from McAfee next to your checkout cart because you use their secure server for processing orders. This tells your customers that their information will be safe when they submit it for checkout, so they're more likely to place an order.
6. Offer A Clear Return Policy
If you have clear and understandable return policies on your website, you can expect to see a higher conversion rate. Why? Because if a customer is confused about the return policy, it's going to be a big turnoff for them, and they're likely to abandon their shopping cart. So clearly explain what your policies are with bullet points, bold font, and headings. Making your return policy easy to find will tell people that you care about their shopping experience.
Conclusion
These are just a few simple tips you can use to increase your eCommerce conversion rate. You can also use these strategies to improve any other type of web conversion you may be struggling with, so it's worth taking the time to try them out on your website. Following this guide will help you increase visitors that are more willing to purchase, which will increase your sales!
