How To Achieve Results In Your Business
So you've decided to try your hand at internet marketing. Great news! Now the only thing you have to do is figure out what makes people want to read your stuff. Businesses should place a high priority on improving their Internet marketing strategies because it's one of the best ways to gain exposure, improve customer loyalty and increase profits. Here are internet marketing tactics for small businesses:
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Use Your Customer's Language
As you create content for your site, make sure to use the language that speaks directly to your target audience. It may be a pain to constantly rewrite a post or a sales page just because you don't want to use the word “discount,” but it will ultimately help improve traffic and conversions.
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Optimize For Search Engines
If you're looking to attract new customers, make sure your site is optimized for search engines. Google and other search engines look at factors such as keywords and page rank when returning results, so make sure these elements are included on your pages if you want people to find them.
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Make A Company Blog
If you want to attract new customers through your site, make a company blog and use it to publish quality content related to your product or services. Google and other search engines look at the number of links that point back to a particular site when determining its rank, so the more relevant sites that link to yours, the higher your site will rank when someone searches for your product or services.
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Use Social Media Sites
More and more people are using social media sites such as Facebook and Twitter every day, so it only makes sense to take advantage of these sites in order to attract new customers. To improve customer loyalty and increase traffic, create a business page on these sites and use it to publish content that your customers will find interesting.
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Offer An Email Newsletter
One of the best internet marketing tips for small businesses is to offer a free email newsletter that customers can sign up for on your website. Just be sure not to spam people with too many emails, or else they might get annoyed and unsubscribe.
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Write Guest Posts
The more people write about your product or services on other popular sites, the more traffic you will get to your site. So one of the best internet marketing tips for small businesses is to look for reputable blogs related to your industry and offer to write a guest post for them.
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Make Videos
Videos can help teach your customers about your product and services, and they also make it easier to rank in search engines since you can upload a video directly rather than having to write out pages and pages of content. Search engines such as Google prioritize video sites such as YouTube, so getting one of your videos to rank on the first page could help you attract hundreds or even thousands of new customers.
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Comment On Others' Sites
Don't be afraid to leave comments on other people's sites related to your industry, especially if what you have to say is relevant and interesting. Since search engines look for links between different sites, a comment on a reputable site related to your industry will help you attract new customers.
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Be A Resource
If people can go to one of your pages and learn about the latest news in your field, they will be more likely to visit your site again in the future when they have additional questions or need more information on a subject.
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Add An FAQ Section
FAQ sections are a great way to provide all the answers to any questions that potential customers might have about your industry, as well as help search engines such as Google return more accurate results since they include relevant content.
Internet marketing can be baffling for many new entrepreneurs. What steps should you take to get the most out of your online presence? If any of this sounds too complicated, contact us! Sharp Tack Media offers free consultations; we’re here to help make your business successful and grow with the digital age.
