How To Craft A Page Title That Will Make Visitors Stay
Page titles and meta descriptions are often overlooked but can be very beneficial for your search engine optimization. A page title is the first thing someone sees when they come to a website and is usually what they look at to determine how useful the article will be. The description is basically another advertisement, this time for Google though, as it shows up on searches.
What Is The Perfect Title?
There are several components that make up a good page title.
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Keywords Or Phrases (Used In Moderation)
Knowing what keywords will get you the most traffic is important, but it's also important not to overdo it with repeating words throughout your meta description and page title as it becomes spammy and looks like you're trying too hard.
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Avoid Clichés
People might think that they are original, but some phrases have been used so many times that it's really not worth the time to use them again.
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Unique
You don't want your website to look like a carbon copy of another site, so be sure to add something unique to your page titles and meta descriptions that haven't been used before.
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Grammar and Spelling
This one seems like common sense but you'd be surprised how many people don't follow it. If your page title is misspelled, Google can assume that your website is not trustworthy and may penalize you without warning. Correct grammar is also important, but you can get away with more mistakes in the meta description.
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Limit Your Number Of Words
Google prefers a title that is between 50 and 60 characters long, but it's not going to penalize you for going longer. However, if you go much shorter than 50-60 characters, things start getting cut off in the SERPs (Search Engine Result Pages) which ruins your SEO efforts.
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No More Than 2 Or 3 Tags
You want to write a page title that fits within the character limit, but you also don't want to make your website look like spam and put off visitors before they even get there.
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Don't Use Catch Phrases, Slang, Or Profanity
Google has a filter which stops certain phrases from showing up in their search results. So, while your awesome catch phrase may be awesome and get you a lot of traffic, it will also get filtered and your website won't show up for that keyword.
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Make Titles Accurate
Don't write titles like “Huge Sale” when the only thing you're having a sale on is a single item. If you're going to have a sale on a product, then make sure the title says “50% off iPhone Cases” or something similar. That's not only more accurate but also tells people what they can expect from your website if they click through.
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No Multiple URLs
Google prefers that you keep all of your inbound links pointing to a single page. If you have multiple versions of the same page, make sure to redirect them or else Google will think that there are two separate websites and your link juice will be split between them.
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Be Mobile-Friendly
Site speed is important so people can quickly get what they came for and bounce back to Google. If your website is too slow, people will bounce before it even loads which means they don't get what they are looking for and are never seen again.
The perfect page title combines creativity with the elements that Google needs to list your website in their search results. Without a good page title, you can't hope to rank on the front page for even the most competitive of keywords. By following these steps and using a professional SEO service, your internet marketing campaign will be well on its way to success.
Make Your Visitors Stay
The title of your blog post is the most important element in drawing visitors to stay on your page. It should be catchy, interesting and enticing enough that they will want to know more about what you have for them. You can use a number of keywords or phrases in order to make this happen including action verbs like “how-to”, stats such as “80% off!” or sensationalist statements like “you'll never believe what happened next.” We at Sharp Tack Media are experts when it comes to crafting compelling titles that get people's attention so give us a call today if you're looking for help with yours!
