Small Business SEO 101
Surely you've heard about how search engine optimization makes it easy for customers to find local businesses and services. Now you wonder: What the hell is search engine optimization? How does it work and how can I start?
Digital marketing for small businesses may seem stressful initially or difficult to grasp, but once it is carried out correctly, it can help multiply your search engine visibility and build customer trust. SEO and digital marketing friendliness is a website essential feature that every small business website should follow.
Here is a little guide that would help you implement SEO in your small business venture.
How Does SEO Work?
Before we dive deep into SEO, let’s start with a simple understanding of the meaning of SEO and how it works.
Basically, SEO is the process of improving your website to attract visitors when they write a query in the search engine.
Let's say someone has a power failure at home. There is only one way he or she can find help and that is most likely by connecting to the Internet and typing a question in the search bar such as: ‘Electric repairs near me' or ‘Electrician in Oregon'.
But how would the search engine know the correct or useful answer to provide?
Imagine that the search engine sends spiders, or web crawlers, to crawl through each page of the web to find relevant content.
First, these spiders need to scan each page to understand what each is about.
Then they create an index of relevant results. These are the results you get when you search for a keyword or type a question on Google. The results are classified according to their popularity and authority. This means that the more visits and mentions (such as links) your website gets, the higher the ranking will be in the search results.
This explains why your website needs a strong search engine optimization approach: You should aim to appear on the first page of search results, as numerous studies show that users are much more likely to go through only results. on the first page.
To do this, your website must be clearly optimized so that search engines can quickly scan it. It must also include qualitative content and authorize to be well ranked in search page results.
The search screen where it says “My search”
Benefits of SEO for Small Businesses
Now that you know better how SEO works, you can ask yourself: is SEO useful for my business? Should I invest time and resources in building an SEO strategy? What results will I get?
One thing you have to understand is that most consumers today are looking for local services on the Internet. Thus, we are now witnessing a boom in the use of mobile phones: 61% of consumers who use mobile devices use it to obtain information about a local business.
This means that your business not only needs an impressive website. You also need to optimize it to appear high and make sure it supports smaller screens.
But the benefits of SEO don’t stop within your geographical location alone. They can also benefit your business on a global scale. Great SEO practices include high quality link building and working on the technical aspects of your website, such as its loading speed, text and image optimization, and even including the amount of its uptime vs. downtime.
Lastly, when you apply a strong SEO strategy to your business you can be sure of attracting relevant visitors to your website and in so doing gain new customers for your business all at a cheap cost and with no advertising. Try it out Today!!
