Social Media Optimization 101
Whether you are new to social media or have already created a profile on the major sites, it is important to understand what you are doing. You might even want to hire a SEO company to help you. For starters, your goal in social media optimization (SMO) is to reach people with information about your business. You want people to read what you write and share that information with others who might need it.
While this sounds simple enough, you need to follow a few guidelines to make sure what you share is viewed and read by others. The more people who view your content, the more likely they will be to click on a link or buy a product from you.
Setting Up Your Profile
Creating an account on social media sites and having a profile is not enough. You should set up your profile so it appears professional and gives people an idea of what you do and who you are. You can also link all or some of your social media accounts together so they share the same information. This will make your information easier to find for search engines.
Creating Content With Social Media Optimization
Now that you have profiles set up, it's time to create some content for people to read and share with their own networks. The content you share can vary depending on where you are, who is in your network and what people in that network would like to read about. You can share content from others too!
Repurposing Content For Social Media Optimization
When you share other people's posts, it also gives you a chance to repurpose the content for your own use. If you find something online that would be useful for your followers or customers, consider rewriting it before sharing it on social media sites.
Boosting Your Content's Popularity With Social Media Optimization
Once you have some posts up and ready for people to read, it's time to get the word out. Unlike when you were just creating your online profiles, you should include links in these posts so people can easily click on them and go to your site. Adding a link that goes to your business's website is one of the best ways to gain new followers and customers. However, you should still use search engine optimization best practices when adding links on social media sites.
Monitoring Social Media Optimization
Before you start creating posts and sharing them on your social media accounts, it's a good idea to take a close look at what other people in your industry are doing. You can find out who these competitors are by looking for them online.
How Often Should You Post On Social Media?
When you're just starting out with social media optimization, it can seem like a good idea to post about your company or website often. However, this could cause problems when trying to build a reputation online. Avoid overloading people who connect with you on social media, making them less likely to pay attention to your posts.
How to Know If Your Posts Are Good?
Monitor what other people are saying on social media accounts and you will get a better idea of what works and what doesn't. When someone reads your post and likes it, they will share it with their own followers or comment on it. If you don't get any comments or shares, the only people who see your posts are your existing connections. When this happens, you can make changes to how you write your posts in order to get more attention.
Finally, don't be afraid to try new things when you're using social media optimization. Just remember that it's more important to have a few people who are really excited about what you have to offer than a larger number of people who aren't interested at all.
Attract More Customers!
Social media optimization is a powerful tool to attract customers and grow your business. We’ve covered the basics, now it’s time for you to start optimizing! If you have any questions about how we can help you create an effective social media strategy that will fit into your marketing plan, don't hesitate to call us today.
