SEO Strategies For Profitability
SEO or search engine optimization is the practice of increasing your website's visibility on SERPs ( Search Engine Results Pages). One of the ways to get excellent and affordable SEO is to hire an experienced team of professionals to help you with it.
But with the vast array of SEO services out there, which are the ones you should genuinely get? Let's find out!
Most Common Forms Of SEO Services
All forms of SEO offer their own unique and effective services to help you rank better. They include:
• On-Page Optimization
This service ensures that there is nothing preventing customers from finding your website, such as broken links, spelling mistakes, etc. It also includes general on-page optimization like title tags, meta tags, alt tags, meta descriptions, and keyword density.
• Off-Page Optimization
This type of SEO service gives your website an online boost by increasing the number of websites linking back to you and getting good reviews from customers about your products.
However, this may depend on a few factors. These factors include the keywords you desire to rank for, their search volume, and how many people are currently using the keywords.
Now that we have established some of the essential SEO services you should get, let's look at a few of them in detail:
1. Technical SEO Audit
Experts perform a technical SEO audit to ensure that there are no errors in your website. There are many different types of audits. Some examples include:
• Title Tag Audit
This ensures that the title tags on each website page are unique and not too long or short for search engines to understand. It also provides that there is only one metatag per web page, with no different keywords than what is needed.
• Broken Link Audit
This ensures that your website does not contain broken links and to remove them if they appear. It also lets you know which links do work and how many customers clicked on them. If many people click on the same link, it implies this is a good link and should be kept.
• Google Analytics Audit
This lets you know your website's Google Analytics statistics and how the web page owner can improve them.
2. Content Optimization
Your content must be well optimized for search engines. The following are some services that will help you achieve this:
• SEO Title Creation
This service ensures that your website's title tags are unique, relevant to the page they're on, and do not exceed the character limit. They should also be descriptive but not too long as search engine crawlers ignore words after a certain number of characters.
• SEO Content Creation
These services help you create content for your website, ensuring unique and well-optimized search engines. These services include:
• On-Page Content Creation
This service ensures that your content is well written, informative, and has a clear flow from one topic to another. It also helps write clear CTA(Call to Action) statements so customers know what they should expect on the website.
• Off-Page Content Creation
This service helps you create content for external blogs and websites that link back to your website.
3. SEO Image Optimization
A lot of search engine optimization practices require good-quality images. Here are some services that can help you optimize these images:
• Image Title Tags
These services help create SEO-friendly image titles and ensure that they are unique and relevant to the page's content.
• Image Meta Tags
This service ensures that you have well-written and accurate meta tags for your images. Hence, customers know what to expect when they view them.
• Image Description
These services write succinct yet informative descriptions for each of your images and ensure that they're unique and relevant to the image itself.
• Image Keyword Insertion
These services ensure that you include all of your target keywords in each one of your images, so search engine crawlers know how to best rank them.
Affordable SEO Services For Your Small Business
It can be pretty expensive to get all of these services for your website. The good news is that you don't have to do them all yourself. There are many affordable SEO companies out there that will perform the services described above. If you're not sure where to start, hire our team from Sharp Tack Media today!
