How To Build A Website That Converts Your Visitors Into Customers
You've built a website and now you want to know how to turn your visitors into customers. Everyone has heard it before: “Build it and they will come.”
Your site is live, fresh and ready for business – however, nobody's coming! What do you do? This is where conversion optimization needs to start. When your site isn't converting, you need to know why. What's working? What's not?
The following are common problems that exist in most sites and how to fix them:
Problem #1 – You're Missing A Clear Call-To-Action
This is the crux of your site. What do you want people to do? Headings and subheadings aren't calls-to-action. You need a button or link that says “Order Now” or “Subscribe.”
Try simple design techniques like contrasting colors, big text sizes, and bold lettering to make it as obvious as possible. Make sure your call-to-action stands out from the rest of the content and makes it clear what you want your visitors to do.
Problem #2 – Your Website Is Cluttered With Too Much Text
People won't read long articles unless they're interested in what you have to say. Use short paragraphs, bullet points, charts and lists whenever possible. If you must use a large block of text, use headings and subheadings to break it up.
White spaces are your friend! Visitors will scroll if they're interested in what you have to say, but they won't read every word on the page. Keep your copy short and interesting so visitors will actually take the time to read it.
Problem #3 – Your Site Is Boring
If your visitors aren't interested in what you're selling, they will leave. Make sure there's plenty of interesting and relevant content that encourages visitors to stay on your site and explore.
People want information about the products and services you offer when they visit a website; make it easy for them to find!
A good rule of thumb is that every page on your site should have at least one call-to-action. This can be a link to a product, newsletter sign up form, etc. Make your CTA clear and easy to find where you want visitors to click on it!
Problem #4 – Your Website Takes Too Long To Load
Nobody likes to wait, especially for a website to load. Visitors will hit the back button and leave your site before it's done loading if their patience runs thin. Slow page loads can also cause problems with search engine rankings as well.
Make sure you have a fast hosting provider, use a no-code or low resolution template, and compress your images. This should help your site load in a matter of seconds!
When a website doesn't convert visitors into customers, it can be frustrating. The good news is that you're not alone. Take the time to analyze your site's performance, make improvements when necessary, and measure results along the way. In short order, you should see your conversion rates increase.
By following these steps, you will be on your way to building a website that converts visitors into customers. If you want help with any of the aspects we’ve discussed, give Sharp Tack Media a call today! We would love to chat and brainstorm with you about how we can make this happen for your business. Plus, our team is always available to answer questions as they come up along the way during development so don't hesitate to reach out if something doesn't seem clear or if there's anything else we can do for you.
