SEO is a complicated and nuanced process, but most people know that it's important. When you're running a business, SEO is one of the most effective ways to get your company in front of more potential customers. And you've heard it before: “If you want to rank on Google, you need an SEO agency”. But what services should your SEO agency be doing for you?
The more information your agency can give you, the better. How well does your SEO agency understand your business? Beyond just whether or not they're well-versed in Google, there are dozens of other areas that should be scrutinized to find out if they really know their stuff. In this article we're going to give 6 things your SEO agency should be doing for you.
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Regular Monitoring Of Website Performance
Regular reporting of analytics is a necessity for savvy business owners, and it's no different with SEO. The more information your agency has about how your website performs, the better they'll be able to prioritize your efforts and drive traffic to high-converting pages.
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Effective Strategy To Increase Number Of Visitors
Your agency should be showing you things like the number of keywords driving traffic to your site and how those keywords are currently performing. They should also be able to tell you which pages on your site are getting the most organic searches as well as how much traffic each page is generating. This information will help you and your agency in formulating a better strategy.
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Create Relevant Content
They should create content that is relevant and interesting for your audience, but also helps with SEO optimization. It's a delicate balance, but if your agency can find it, then they're worth their weight in gold.
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Image Optimization
Optimize images so they will rank better in Google image search results. The days of stuffing keywords into alt tags are long gone, but there's still a lot that can be done with images. The description and name for each image should have relevant keywords if possible.
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Promote In Social Media Platforms
Use social media platforms like Facebook and Twitter to talk about new blog posts or other news going on at the company. It might not be a big deal in the grand scheme of things, but this is another way to increase website traffic.
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Link Building With Authority Websites
This one goes hand-in-hand with building links from relevant websites and blog posts. By finding a balance between guest blogging and link outreach, your agency should be able to find a way to grow your authority through relevant sites.
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Email Marketing Campaign
Create an email marketing campaign that includes a sign-up form for subscribers who want more information from you about what you're doing online.
Suitable SEO Agency For Your Business
When you choose a SEO agency for your small business, be sure that the company understands both Google and good customer service. And Sharp Tack Media can help you with that! Let’s chat and see how we can work together. Do any of these items sound like something your SEO agency could do for you? Contact us today to set up a free consultation.
