Get Found Online
So you've launched your website and now you're wondering, “How am I going to get people to visit my site?” You'd like to start getting more visitors as soon as possible. For more information, here are three ways that can help drive traffic to your site:
Search Engine Optimization (SEO) is a method of getting higher rankings in search engines, such as Google. To do this you must optimize your website and try to rank high for keywords or phrases that people searching for your product or service might be using. Search Engine Marketing (SEM) is the process of gaining traffic from paid advertisements on search engines. This is accomplished by buying ads on Google, Yahoo, Bing and other search engines. Social Media Marketing (SMM) – In this method you utilize social media websites such as Facebook to promote your website.
Although each of these methods can be used on their own, the results are usually better when more than one of them is combined together. This way you cover all your bases and get the most traffic to your site.
Here's a brief description of what each method entails:
Search Engine Optimization (SEO)
This is the process of obtaining higher rankings in the natural, or unpaid, search results when someone types in a query related to your business. You can do this by incorporating keywords and phrases into all aspects of your website: content, titles, meta descriptions, ALT tags on images are just a few examples. To get visitors to stay longer you should create content that keeps their attention and adds value to what they're finding online. By doing this you'll be able to reach existing customers better while reaching out to new people who may not have heard about your business otherwise.
Search Engine Marketing (SEM)
SEM is the process of utilizing various online advertisements – such as text ads, banner advertisements and product listing ads – to drive traffic to your website. The difference between SEM and other forms of advertising is that you're paying a fee each time someone clicks on one of your ads. You can also include negative keywords which make your ad show up less often if someone types in a word or phrase you don't want associated with your product or service.
Social Media Marketing (SMM)
Lastly, SMM is the process of gaining traffic from social media websites such as Facebook, Twitter and LinkedIn. Even though this is accomplished by using free web pages, the results can be extremely effective if done correctly. An effective SMM campaign includes a combination of contests, lead magnets and informative blog posts.
While this method of obtaining traffic can be used on its own it's usually more effective when combined with another marketing strategy. For example, if you create a new Facebook page you'll need to drive traffic to that page from your website or other online advertisements. By using SMM to drive traffic you're not only broadening your audience, but also getting more exposure for your website.
Three Ways to Reach Your Target Audience Online
When it comes to getting visitors to an initial landing page or website, there are various ways of doing so, and while each method can be used alone, the results are much better when combined. Optimizing your website, utilizing SEM and SMM can all help drive traffic to your site as long as you also provide valuable content that keeps visitors coming back for more.
Reach Your Target Audience With Us
If you’re looking for a marketing strategy that delivers strong results, it can be hard to know where to start. There are many different channels and methods of reaching your target audience – from paid advertising on social media networks like Facebook or Twitter, to email newsletters, direct mail campaigns, search engine optimization (SEO), content marketing strategies such as blogging and guest posting. The good news is we have found three ways to reach your target audience in our free consultation. Give us a call today!
