Hot Digital Marketing Trends For 2021
Marketing is always in constant evolution, that is why it is vital to be aware of the Digital Marketing Trends in 2021 since it is a very changing area and, it is necessary that you are prepared for your brand strategy to be totally successful. There are a lot of evolving marketing methods that can be a great way to help inspire brand loyalty for your company.
In order to compete in the market and be a leader in your niche, today we are going to tell you 5 Digital Marketing trends in 2021 so that you are up to date with news and you can plan your strategy in a way that is beneficial for you.
Top 5 Digital Marketing Trends in 2021
- TikTok
- Podcasts
- Buying on social media
- Video Marketing
- Voice searches
1. TikTok
For 2019, TikTok had an exponential growth in users, which makes it a great attraction for brands in 2021. With more than 800 million monthly active users interacting within the app on average for 45 minutes per day, your focus should be here.
Today, many brands acknowledge that the platform has been a great way to market to the Gen Z or the millennials. From 2020 alone, it has successfully produced a huge number of influencers who showcase their own versions of the latest hit songs and dance moves among many others. This results in many businesses starting to invest in Tiktok either through paid advertising or influencer marketing.
Knowing this, why not enter the TikTok world?
This app where users generate creative content in just 15 seconds, which is what the social network allows, is a great opportunity to connect with your consumers through short, high-impact videos. Many personal brands are already immersed in this world, however, trademarks have not yet dared
My recommendation is that, if you are a brand and you want to connect with your audience through this social network, the idea is that you generate very fun content, that provides value to your consumers to avoid being invasive. Remember that this social network is more for the “generation Z” since 69% of its users are between 16 and 24 years old.
2. Podcasts
This format had great growth in content generation in 2019. Spotify reported more than 500 thousand podcasts on its platform and that its consumption increased by 50% in 2019. And now, well? Knowing this makes it trending content for 2021, many personal brands are already doing podcasts on their YouTube channels and sharing them on different social networks as part of content marketing, but, what happens to the big brands?
This type of content opens many possibilities for commercial brands to interact with their consumers since it has the advantage of being listened to while you attend to another matter, without the need to see the screen, nowadays users are carrying out different tasks.
Audio content will continue to grow exponentially in the coming year, so identify what content in this format can best connect with your audience, create a periodic podcast strategy aligned with your goals, and you will see incredible results for this 2021.
3. Buy on Social Media
This trend is in full growth, every time the number of purchases through social channels increases. Nowadays, a user prefers to make a purchase directly from a social network than an e-comm store.
Shopping on social networks through the “shoppable posts” offer consumers ease and speed when making a transaction, allowing brands to reduce purchase time and improve the user experience. Many brands redirect to the community that follows them to buy in their e-commerce store. However, Facebook and Instagram allow purchases from their app, thus facilitating a sale and reducing the sales funnel.
So… why not offer this option to your consumers? We recommend creating a strategy where you can implement purchases from social networks and thus impact your sales.
4. Video Marketing
Content in video format for this 2021 is a sure trend that will bring results as brands are understanding the value and importance that it has in today's marketing strategies.
We reflect the data to better understand why we say it will set trends:
- 90% of customers say product videos help them make purchasing decisions.
- 64% of customers are more likely to buy a product online after watching a video about it.
- 79% of users acknowledge that they have decided to purchase software or an application after watching a video.
With all this data, we affirm that video marketing is one of the Digital Marketing trends in 2021, since with this you manage to capture a greater audience, as it is an audiovisual format, also through it you can enhance your brand, tell stories of your consumers or products and thus be able to connect with your client more effectively.
Visual content in video format will fill our screens, are you going to be left behind? Remember that consumers are very visual.
5. Voice Searches
The way users do their searches on Google is also evolving, many consumers are conducting searches through voice, becoming one of the trends of Digital Marketing in 2021.
This trend makes SEO strategies brands meet the needs of users, for voice search focuses on keyword long tail and a much more natural language.
Data to better understand voice searches:
- 41% of adults and 55% of US adolescents routinely perform voice searches.
- 20% of searches on Google are already voice.
- 65% of Google users Home or Alexa imagine life without their not voice-activated devices.
I hope that these Digital Marketing trends in 2021 help you to enhance and plan the movements of your brand strategy for a better and successful year.
