Top 3 Ways Gym Websites Can Promote Their Services

How Gyms Get Found Online

If you're a gym owner, your goal is to get as many people in the door as possible. You want more memberships, and you want them now!

But, how do you go about getting new customers? Luckily for you, we've compiled a list of our top three promotional strategies that will help you attract new customers and achieve a winning website.

1. Offer Discounts

Discounts are a great way to get people in the door. There are many areas to offer discounts for.

  • Offer a discount or free trial membership when someone joins their email list. This way, they have a chance to get more information about the gym before signing up for an expensive membership.
  • Offer special discounts on membership packages during off-peak hours or on specific days of the week when fewer people are working out-think “early bird” specials. 

2. Offer Deals

Another tactic is offering deals and monthly specials where people on a budget can choose what type of plan they want. This deal automatically renews at the end of each month until cancelled by customer service.

Also, you may put together deals where if someone pays for three months upfront, they'll receive a free month, or they can purchase an X number of weeks and get one week free. 

Offering incentives such as fitness classes and workshops can also work out at times too. Just make sure the perks are worth it.

3. Create Promotions with Other Local Businesses

To grow your client base, collaborating with other local businesses can also be a great way to do this.

To give an example, you might partner with the local coffee shop and offer free iced coffees if people sign up for your gym membership on Wednesday mornings. 

When creating these promotions, it's also essential to align with what is being promoted to avoid confusing potential members.

How Your Gym Website Can Help With These Promotions

Now that you have a few strategies to offer your members, how does this help with having a website?

Some of the things you can do are:

  • Showcase you discounts on a gym membership
  • Share upcoming events happening at your gyms, such as workshops and fitness classes.
  • Provide an overview of what's offered at your facility so new members know what to expect.
  • Include a blog post that showcases some of the new products or services you offer and how it helps them reach their fitness goals, such as weight loss.
  • A customer might be more inclined to purchase an item if proof of the service's or product's effectiveness.

You may also promote your discounts through social media sites like Facebook, Instagram, and others that cater to fitness enthusiasts. These offers should change based on what's going on that month-think Black Friday deals or Memorial Day sales.


If you’re struggling to find new ways to promote your gym and make it stand out from the competition, this blog post is for you. We’ve outlined three strategies that will help get more customers in your door; discounts, deals, and promotions with other local businesses. Implement these strategies today!

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