What Separates The Two?
When differentiating digital and affiliate marketing, you first have to define what they are. Affiliate marketing is basically a form of digital marketing in which you pay a percentage of the total sales to the website due to which a particular sale is done. The affiliate usually links to your pages and once a particular product is purchased, you need to pay a small portion of the revenue from the sales to the affiliate website.
This is comparatively risk-free and one of the cheapest forms of marketing as it gives you an opportunity to pay only when you make a sale. This, in turn, incentivizes affiliates to come up with creative ways to market your products. It allows you to track and determine which link is working and which one seems to be less functional. Therefore the performance of all the links can be tracked and measured and so you have the option to even choose the most profitable ones. In other words, affiliate marketing is selling other products and earning a commission based on revenue generated.
Affiliate Marketing’s Benefits
Revenue-based payment – With affiliate marketing, you will pay only when your links generate sales. This commission-based marketing gives you hassle-free sales with the lowest possible marketing cost because of it.
Audience-focused – Affiliate marketing enables you to choose and target those people who are most likely to buy your product or avail of your service. This helps to minimize marketing costs and increase total revenue. You can choose publications or outlets that you feel will best represent your brand and get it in front of as many relevant users as possible.
Easy to measure – When using an affiliate marketing strategy you can easily measure its performance and analyze the revenue generated because of a particular link. It’s very easy for you to know if a specific link is driving traffic onto your website or not.
Digital Marketing
Digital marketing is another form of marketing in which digital gadgets like computers and mobile phones are utilized and a brand is marketing on various platforms including social media and websites. When comparing it to more traditional forms of marketing, here’s where digital marketing has an edge:
Cost-effective – If we compare digital marketing with a traditional form of marketing it is clear that this form of marketing is quite cost-effective and inexpensive. Apart from being less expensive, digital marketing is much more relevant in today’s digital world.
It’s much more measurable – By going digital, you can measure the effectiveness and outcomes of a campaign without waiting for long as we have to wait due to using the traditional form of marketing. It gives you quick outcomes.
It’s easy to use – Apart from being a cost-effective form of marketing digital marketing can be easily initiated and handled and it does not need a bunch of people to run campaigns.Just one person having sufficient knowledge of digital marketing is enough for a small business to implement and monitor a digital marketing campaign and see whether the strategy is effective.
Digital Vs. Affiliate Marketing: Who’s The Winner
The decision on which marketing strategy is better will ultimately depend on you. Both offer benefits and advantages, but it’s also important to analyze which one truly reflects your goal.
But here’s another option you might want to consider: Why choose one, if you can get both?
