Determine Your Target Audience

Learn How To Target Your Audience

If you are in the process of starting a new business, then this article is for you! You may have come up with several key reasons to be successful in your endeavor. But there are still many things to plan out. One of the initial steps before you start working on your product or service is to determine what your target audience is.

So, who should you be targeting? You know that at the end of the day, your product is for someone to use and benefit from. In order to accomplish this properly, you must determine exactly what kind of people would most likely go out and buy your product.

Social media sites like Facebook and Twitter offer a lot of information about what users like and want. You can easily create ads that target key demographics. This article will guide you through the process of determining who you should be targeting with your business.

Target Market

Who is the most likely candidate that would purchase your product? Consumer interest drives businesses, so it is important to target those that are going to be interested in what you have to offer.

Who is your ideal customer? 

This may be the most challenging step to take, but it will be worth it in the end. To begin, ask yourself these four questions:

-Do you know who your target market is and what they want?

-What makes them unique from others?

-How do they spend their free time?

-What are their pain points and how can you help them find a solution?  

If this is your first business, then it will be hard to answer these questions. In order to narrow down who your audience is, begin using social media or even performing surveys on those that fit your ideal customer.

If you are already in the business of making a certain product, then there’s no better way to find out what your target audience is than by asking them.  

Don’t assume who may or may not be interested in buying your product– ask them! Use this questionnaire when speaking with potential customers in order to get a better idea of who they are and what is important to them:

  1. Why do you like/dislike our product/service?
  2. What is your favorite feature about this product/service?
  3. How often would you use this service?  
  4. What other features would you like to see on this product/service?
  5. How much would you be willing to pay for our product/service?

Hear what people like, but know that there may be some things people will say they want that may not actually be feasible for your business. For example, if someone says they want a certain feature added to your product, then you can tell them if it is possible or not.

Target Audience Demographics

These are some general categories to give you a better idea of who your audience is.

  • Age
  • Gender
  • Income Level
  • Education Level
  • Ethnicity        

This information will help you in the long run, when creating that perfect product or service that fits your customer’s needs. If you are still unsure about what your target audience should be, then gather more information using the methods mentioned above.

It is important to be able to understand your audience on a deeper level in order to reach them properly with your product. Businesses are always looking for ways to improve their sales, so target those that would most likely buy what you have to offer!  

Know Your Target Audience

The most important aspect of any marketing strategy is knowing your target audience. If you have a diverse customer base, it’s more difficult to know what appeals to whom. So the first step in creating an effective marketing plan for your company is determining who exactly you’re selling too. Sharp Tack Media can help with that because we have experts on staff ready and waiting to analyze every facet of how people think so they can craft compelling copy designed just for them. Call us today to get started right now!

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