Pay Per Click Marketing Overview

PPC Digital Marketing is a trusted and almost default choice for businesses. It offers one of the most cost-effective marketing tactics as it offers a fast return of investment and they serve as marketing as well.

Search engine advertising is one of, if not, the most popular form of PPC. It allows advertisers to bid for an ad placement on that search engine’s sponsored links when someone searches for a keyword that is related or is directed towards their business, products or service. For example, if we bid on the keyword “Pay Per Click service”, then our ads and even this page may pop on Google’s top spot.

Every time one of those sponsored ads is clicked, redirecting a user to your site, the search engine needs to be paid a fee for posting that ad. Call it a service fee, if you will. This is when PPC advertising comes in. Best case scenario is if the fee is trivial because you get more out of the visit than what you paid for that ad

Propose a scenario where you pay $2 per click for an ad, then it turns out that the customer that clicked that had made a $100 dollar purchase. That’s an ROI of 50. Not so bad, if we do say ourselves.

This is the type of system you’ll be working with in PPC advertising and we at Sharp Tack Media can help you get there.

Here’s What We Can Do For You

PPC Campaign Management

  • Add PPC Keywords

    You can expand the reach of your PPC campaigns by adding keywords that are relevant to your business. Target and advertise for the keywords you need to further reinforce to search engines that your site should rank higher in SERPS.

  • Split Ad Groups

    Bolster your CTR (Click-Through Rate) and Quality Score by splitting up your ad groups into smaller, more relevant ad groups, which help you create more targeted ad text and landing pages. We can make sure that your as groups cover all the relevant topics that your users may inquire and search for.

  • Review and Cut Back Non-Profitable Ads

    We’ll take a look at your existing ad campaigns and evaluate which of them need revisions to better target your keywords and which of them need to be taken down.

    Ads that are not performing well can become significant money sinks and affect your ability to make revenue.
    In addition to being a money sink, ads that are misplaced can negatively affect your business’s reputation.

Keyword Research

Keyword research for PPC can be incredibly resource intensive not to mention time-consuming, but it is also crucial for your PPC campaign.
Your entire PPC campaign is built around keywords, and the most successful Google Ads advertisers will take efforts to continuously update, optimize and refine their list of keywords.

If you only do keyword research once, when you create your first campaign, you are probably missing out on hundreds of thousands of valuable, long-tail, low-cost and highly relevant keywords that could be redirecting users and organic traffic back to your site. We provide a PPC campaign that’s not only strong from the start, but will continuously be updated as your business and the market evolves.

Social Media Advertising

We understand how powerful social media can be for advertising. Millions of people use the site everyday. That’s a huge market base that you can tap simply by running push ads on these social media platforms.

It’s not that easy, however, to advertise on social media. While there are millions of people using social media, Their main purpose for it isn’t exactly to buy products. Users are mainly on social media as a form of recreation.

Your ads must be unique and eye-catching enough to grab users on social media.
We have in-depth experience on how PPC advertising works on social media. We know how to traverse this delicate landscape.

What Are You Waiting For?

We use digital methods to produce quantifiable results. We use data-heavy analytics and market research to grow your company and make your money work for you, at an affordable price. 

We’ve worked with companies that didn’t know a shred of knowledge about PPC but when they went through our service, they had gained so much market reach resulting in a larger audience and a much more powerful online presence. 

Now that you see what we’re capable of, why not partner with us and be part of the many companies that have experienced our amazing services.